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How customers of small and medium wood-processing enterprises perceive a green product
Title How customers of small and medium wood-processing enterprises perceive a green product Author info Denisa Malá, Mariana Sedliačiková, Dana Benčiková Author Malá Denisa 1976- (34%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Co-authors Sedliačiková Mariana (33%)
Benčiková Dana 1971- (33%) UMBEF06 - Katedra odbornej jazykovej komunikácie
Source document BioResources. Vol. 13, no. 1 (2018), pp. 1930-1950. - Raleigh : North Carolina State University, 2018 Keywords green products spracovanie dreva - wood processing malé a stredné podniky - malé a stredné podniky (MaSP) - small and medium-sized enterprises - small and medium-sized companies - small and medium enterprises zákazníci - customers Language English Country United States of America systematics 33 Annotation Differentiating and ecologizing of products have gained an increasing amount of importance, and green logistics has achieved an irreplaceable position as an important tool for competitiveness. Small and medium-sized enterprises (SMEs), in this case wood-processing enterprises, can achieve this position through the innovation of green products. Based on the results of research focused on finding out how customers perceive green wood products, the objective of this work is to propose possible ways to implement green products in wood-processing SMEs in Slovakia, while taking into account the requirements of customers related to green products. The research was evaluated by methods of testing the statistical hypothesis (binomial test, Chi-square test, Friedman test, and Wilcoxon test), descriptive statistics, and data visualization. The survey revealed that primary reasons why customers of wood-processing SMEs do not buy green wood products is their high price and an insufficient amount of available information about them. In addition to the price, respondents mainly take the quality and safety of the products into account when making purchases. Based on the analysis performed, three basic green strategies focused on product innovation are proposed for consideration by wood-processing SMEs in Slovakia and elsewhere. URL Link na zdrojový dokument Public work category ADC No. of Archival Copy 42168 Repercussion category MUSOVÁ, Zdenka - MUSA, Hussam - LUDHOVÁ, Lenka. Environmentally responsible purchasing in Slovakia. In Economics and sociology. ISSN 2071-789X, 2018, vol. 11, no. 4, pp. 289-305.
MUSOVA, Zdenka - MUSA, Hussam - MATIOVA, Veronika. Environmentally responsible behaviour of consumers : evidence from Slovakia. In Economics and sociology. ISSN 2071-789X, 2021, vol. 14, no. 1, pp. 178-198.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika 
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