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Driving consumer engagement in social media
Title Driving consumer engagement in social media Subtitle influencing electronic word of mouth Author info Anna Bianchi Author Bianchi Anna
Issue data Abingdon : Routledge , 2021. - xii, 181 s. : il., tab., 24 cm Issue 1st ed. Edition Routledge studies in marketing ISBN 978-0-367-61310-5 Note Bibliografické odkazy. Register Keywords virálny marketing - viral marketing vzťahy so zákazníkmi - customer relations sociálne médiá - social media ekonomické aspekty - economic aspects Form. Descr. monografie - monographies Language English Country Great Britian systematics 339.138 005.346 316.774:004.738 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 383309 Univerzita Mateja Bela Department of tourism In-Library Use Only
Number of the records: 1