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Network analysis of cooperation in tourism destinations
SYS 0224373 LBL 01996^^^^^2200301^^^450 005 20241212132732.9 100 $a 20160209d2015 m y slo 03 ba 101 0-
$a eng 102 $a CZ 200 1-
$a Network analysis of cooperation in tourism destinations $f Tomáš Gajdošík 330 0-
$a Globalisation on the tourism market causes that the competition is not formed only between stakeholders in a destination, but more and more it is created among destinations. Therefore tourism stakeholders in a destination have to act together and cooperate. The cooperative behaviour of destination stakeholders is seen as a main prerequisite of applying the cooperative destination management, which influences the competitiveness of destination on tourism market. The aim of the paper is to analyse and measure cooperation of stakeholders in the selected destinations in Slovakia and Switzerland and to show the contribution of the network analysis to the quantitative research in tourism destinations. The article presents the network analysis of cooperation in product development and integrated marketing communication in the High Tatras, Liptov, Davos – Klosters and Engadin St. Moritz. The measurement of the cooperative behaviour helps to better understand the problems of cooperative destination management and creates a tool for comparing the destinations. 463 -1
$1 001 umb_un_cat*0224605 $1 011 $a 1805-3580 $1 200 1 $a Czech journal of tourism $e odborný vedecký časopis $v Vol. 4, no. 1 (2015), pp. 26-44 $1 210 $a Brno $c Masarykova univerzita - Ekonomicko-správní fakulta $d 2015 606 0-
$3 umb_un_auth*0037773 $a spolupráca $X kooperácia $X cooperation 606 0-
$3 umb_un_auth*0271843 $a manažérske organizácie cestovného ruchu $X tourism management organizations 606 0-
$3 umb_un_auth*0146405 $a cieľové miesta cestovného ruchu $X tourism destinations 606 0-
$3 umb_un_auth*0233775 $a organizácia destinačného manažmentu $X destination management organization 606 0-
$3 umb_un_auth*0226888 $a tourist destinations 615 $n 338.48 $a Cestovný ruch 675 $a 338.48 700 -1
$3 umb_un_auth*0184136 $a Gajdošík $b Tomáš $p UMBEF01 $4 070 $9 100 $f 1988- $q 1 $T Katedra cestovného ruchu 801 $a SK $b BB301 $g AACR2 $9 unimarc sk T85 $x existuji fulltexy
Number of the records: 1