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The impact of the media on the perception of dual quality goods in the European Union
SYS 0288492 LBL 01055^^^^^2200241^^^450 005 20250422132846.7 014 $a 2-s2.0-85091648619 $2 SCOPUS 017 70
$a 10.46585/sp28021064 $2 DOI 035 $a biblio/213785 $2 CREPC2 100 $a 20200603d2020 m y slo 03 ba 101 0-
$a eng 102 $a CZ 200 1-
$a The impact of the media on the perception of dual quality goods in the European Union $f Lucia Bartková, Lenka Veselovská 330 $a © The Author(s) 2020 The issue of double quality of daily consumption goods is perceived negatively at present, and in this spirit, the media usually also report on it. They bring the results of the tests carried out, the reactions of manufacturers and distributors, and also the statements of politicians. The media have a major impact on consumer information perception and their purchasing behaviour, including in the subject of dual product quality. The aim of the paper is to find out whether Slovak consumers perceive the issue of dual quality of goods and from where they learned about it. The research was carried out on a representative sample of 919 consumers in the Slovak Republic. Various statistical tests were used to verify hypotheses. Research shows that the majority of customers have heard about the problem of dual quality of goods in the EU, most of them have learned about it from the media, and the media is also the source the consumers give the most priority. Manufacturing companies involved in this issue should therefore be more aware of how their products are perceived in terms of the dual quality problem to ensure their competitiveness on the market. 463 -1
$1 001 umb_un_cat*0297918 $1 011 $a 1211-555X $1 011 $a 1804-8048 $1 200 1 $a Scientific papers of the University of Pardubice $e Faculty of Economics and Administration $i series D $v Vol. 28, no. 2 (2020), pp. [1-8] $1 210 $a Pardubice $c Univerzita Pardubice $d 2020 601 02
$3 umb_un_auth*0102252 $a Európska únia $X European Union 606 0-
$3 umb_un_auth*0047427 $a tovary $X goods 606 0-
$3 umb_un_auth*0042566 $a kvalita $X quality 606 0-
$3 umb_un_auth*0000717 $a médiá $X media 607 -1
$3 umb_un_auth*0036119 $a Slovensko $X Slovakia $X Slovak Republic 700 -1
$3 umb_un_auth*0156149 $a Bartková $b Lucia $f 1983- $g Barlogová $p UMBEF09 $9 60 $4 070 $T Inštitút manažérskych systémov (detašované pracovisko Poprad) 701 -1
$3 umb_un_auth*0174259 $a Veselovská $b Lenka $p UMBEF09 $4 070 $9 40 $f 1987- $T Inštitút manažérskych systémov (detašované pracovisko Poprad) 801 $a SK $b BB301 $g AACR2 $9 unimarc sk 856 $u https://editorial.upce.cz/1804-8048/28/1/1015 $a Link na zdrojový dokument T85 $x existuji fulltexy
Number of the records: 1