Švec, Marek, 1984-

Protection of an "average consumer" in the digital society - European context / Marek Švec, Andrea Olšovská, Ladislav Mura

In Marketing identity : conference proceedings from international scientific conference. -- Trnava : Univerzita sv. Cyrila a Metoda v Trnave, 2015. -- 576 p.. -- ISBN ISBN 978-80-8105-780-9. -- ISSN 1339-5726. -- Pp. 273-282