Uniting marketing efforts for the common good - a challenge for the fourth sector

International Congress on Public and Nonprofit Marketing (IAPNM 2022). medzinárodný kongres (21. : 07.-08.07.2022 : Braga)

Uniting marketing efforts for the common good - a challenge for the fourth sector : selected papers from 21 International Congress on Public and Nonprofit Marketing (IAPNM 2022), Braga, Portugal. -- 1. vyd. -- Cham : Springer Nature Switzerland AG, 2023. -- 277 p.