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Cross-cultural aspects of tourism and hospitality
Title Cross-cultural aspects of tourism and hospitality Subtitle a services marketing and management perspective Author info Erdogan Koc Author Koc Erdogan
Issue data Abingdon, Oxon : Routledge , 2026. - xvii, 397 s. : il., tab., 25 cm Issue 2nd ed. ISBN 978-1-032-98899-3 Note Bibliografické odkazy. Register Keywords cestovný ruch - turizmus - tourism marketing cestovného ruchu - tourism marketing manažment cestovného ruchu - tourism management interkultúrny manažment - interkulturálny manažment - medzikultúrny manažment - intercultural management marketingová komunikácia - communication in marketing - marketing communication hotelierstvo - hotel-keeping Form. Descr. štúdie - studies Language English Country Great Britian systematics 338.48 338.487:658.8 338.486 005:316.72/.75 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 1 
book
Call number Location Sublocation Umiestnenie Info 396663 Univerzita Mateja Bela Department of absent lending 
Number of the records: 1