Number of the records: 1  

Strategic brand management for small businesses

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    $a Strategic brand management for small businesses $e building, growing, and sustaining a brand $f Walter Wymer
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    $a Cham $c Springer Nature Switzerland AG $d 2025
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    $a ix, 263 s. $c il., tab. $d 24 cm
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    $a Classroom companion: business $x 2662-2866
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    $a Bibliografické odkazy
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    $3 umb_un_auth*0161982 $a riadenie značky $X brand management
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    $3 umb_un_auth*0080287 $a obchodné značky $X brand names products $X brand names $X commercial brands $X trademarks
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    $3 umb_un_auth*0235593 $a branding
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    $3 umb_un_auth*0000777 $a malé podniky $X small businesses $X small enterprises
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Number of the records: 1  

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