1. Moderní marketing
| Title | Moderní marketing |
|---|---|
| Author info | Philip Kotler ... [et al.]; [z anglického originálu ... přeložili Jana Langerová, Vladimír Nový] |
| Author | Kotler Philip |
| Another authors | Langerová Jana (Translator) Nový Vladimír (Translator) |
| Issue data | Praha : Grada Publishing , 2007. - 1041 s. : il., tab., 25 cm |
| Issue | 4. evropské vyd. |
| Edition | Expert |
| ISBN | 978-80-247-1545-2 |
| Note | Register |
| Keywords | marketing marketingový manažment - marketing management marketingové procesy - marketing processes |
| Form. Descr. | učebnice - textbooks |
| Language | Czech |
| Country | Czech Republic |
| systematics | 339.138 |
| 658(075) | |
| Catal.org. | BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici |
| Database | xkni - BOOKS |
| Copy count | 5, currently available 0, at library only 5 |