1. Handbook of research methods in consumer psychology
Title | Handbook of research methods in consumer psychology |
---|---|
Author info | edited by Frank R. Kardes, Paul M. Herr, and Norbert Schwarz |
Another authors | Kardes Frank R. (Editor) Herr Paul M. (Editor) Schwarz Norbert E. (Editor) |
Issue data | New York : Palgrave Macmillan , 2019. - 527 s. : il., tab., 25 cm |
Issue | 1st ed. |
ISBN | 978-0-8153-5298-3 |
Note | Bibliografické odkazy. Register |
Keywords | spotrebitelia - consumers spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour psychológia - psychology |
Form. Descr. | príručky - handbooks |
Language | English |
Country | United States of America |
systematics | 366-05 |
366.1 | |
159.9 | |
Catal.org. | BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici |
Database | xkni - BOOKS |
Copy count | 1, currently available 0, at library only 1 |