1. Strategic brand management for small businesses
| Title | Strategic brand management for small businesses |
|---|---|
| Subtitle | building, growing, and sustaining a brand |
| Author info | Walter Wymer |
| Author | Wymer Walter |
| Issue data | Cham : Springer Nature Switzerland AG , 2025. - ix, 263 s. : il., tab., 24 cm |
| Edition | Classroom companion: business , 2662-2866 |
| ISBN | 978-3-031-90382-3 |
| Note | Bibliografické odkazy |
| Keywords | strategický manažment - strategické riadenie - strategic management riadenie značky - brand management obchodné značky - brand names products - brand names - commercial brands - trademarks branding malé podniky - small businesses - small enterprises |
| Form. Descr. | monografie - monographies |
| Language | English |
| Country | Switzerland |
| systematics | 005.21 |
| 005:658.626 | |
| 658.626 | |
| 334.012.63/.64 | |
| Catal.org. | BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici |
| Database | xkni - BOOKS |
| Copy count | 1, currently available 0, at library only 1 |