1. Cross-cultural aspects of tourism and hospitality
| Title | Cross-cultural aspects of tourism and hospitality |
|---|---|
| Subtitle | a services marketing and management perspective |
| Author info | Erdogan Koc |
| Author | Koc Erdogan |
| Issue data | Abingdon, Oxon : Routledge , 2026. - xvii, 397 s. : il., tab., 25 cm |
| Issue | 2nd ed. |
| ISBN | 978-1-032-98899-3 |
| Note | Bibliografické odkazy. Register |
| Keywords | cestovný ruch - turizmus - tourism marketing cestovného ruchu - tourism marketing manažment cestovného ruchu - tourism management interkultúrny manažment - interkulturálny manažment - medzikultúrny manažment - intercultural management marketingová komunikácia - communication in marketing - marketing communication hotelierstvo - hotel-keeping |
| Form. Descr. | štúdie - studies |
| Language | English |
| Country | Great Britian |
| systematics | 338.48 |
| 338.487:658.8 | |
| 338.486 | |
| 005:316.72/.75 | |
| Catal.org. | BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici |
| Database | xkni - BOOKS |
| Copy count | 1, currently available 1 |