Search results

Records found: 3084  
Your query: All Fields = ("marketing")
  1. TitleObchod
    Subtitlemarketing, retail, fmcg
    Issue dataBratislava : Mafra Slovakia , 2024
    ISSN1335-2008
    Year, No.Roč. 29 č. 4 (2024)
    Periodicals statusAccepted (05.09.2024)
    LanguageSlovak
    CountrySlovak Republic
    Databasexjcp - PERIODIKÁ - Prijaté čísla
    Copy count1, currently available 0, at library only 1
    References - PERIODIKÁ - Súborný záznam periodika
    ReferencesPERIODIKÁ-Súborný záznam periodika
    Call numberLocationSublocationUmiestnenieInfo
    N/AUniverzita Mateja BelaEconomic reading roomIn-Library Use Only
  2. TitleJournal of Political Marketing
    Issue dataLondýn : Routledge , 2024
    ISSN1537-7857
    Year, No.Vol. 23 no. 2 (April-June) (2024)
    Periodicals statusAccepted (29.05.2024)
    LanguageEnglish
    CountryGreat Britian
    Databasexjcp - PERIODIKÁ - Prijaté čísla
    Copy count1, currently available 0, at library only 1
    References - PERIODIKÁ - Súborný záznam periodika
    ReferencesPERIODIKÁ-Súborný záznam periodika
    Call numberLocationSublocationUmiestnenieInfo
    N/AUniverzita Mateja BelaReading room of political science and law In-Library Use Only
  3. TitleObchod
    Subtitlemarketing, retail, fmcg
    Issue dataBratislava : Mafra Slovakia , 2024
    ISSN1335-2008
    Year, No.Roč. 29 č. 3 (2024)
    Periodicals statusAccepted (21.06.2024)
    LanguageSlovak
    CountrySlovak Republic
    Databasexjcp - PERIODIKÁ - Prijaté čísla
    Copy count1, currently available 0, at library only 1
    References - PERIODIKÁ - Súborný záznam periodika
    ReferencesPERIODIKÁ-Súborný záznam periodika
    Call numberLocationSublocationUmiestnenieInfo
    N/AUniverzita Mateja BelaEconomic reading roomIn-Library Use Only
  4. TitleStratégie
    Subtitleodborný mesačník o marketingu, reklame a médiách
    Issue dataBratislava : Mafra Slovakia , 2024
    ISSN1335-2016
    SupplementStratégie : mediálne agentúry 2024
    Stratégie : športový marketing 2024
    Ecommerce Bridge
    Year, No.Roč. 29 č. jún (2024)
    Periodicals statusAccepted (05.06.2024)
    LanguageSlovak
    CountrySlovak Republic
    Databasexjcp - PERIODIKÁ - Prijaté čísla
    Copy count1, currently available 0, at library only 1
    References - PERIODIKÁ - Súborný záznam periodika
    (3) - PERIODIKÁ - Prijaté čísla
    ReferencesPERIODIKÁ-Súborný záznam periodika
    Call numberLocationSublocationUmiestnenieInfo
    N/AUniverzita Mateja BelaEconomic reading roomIn-Library Use Only
  5. TitleStratégie
    Subtitlešportový marketing 2024
    Supplement toStratégie : odborný mesačník o marketingu, reklame a médiách. - Bratislava : Mafra Slovakia, 2024
    Year, No.Č. jún (2024)
    Periodicals statusAccepted (05.06.2024)
    LanguageSlovak
    CountrySlovak Republic
    Databasexjcp - PERIODIKÁ - Prijaté čísla
    Copy count1, currently available 0, at library only 1
    References - PERIODIKÁ - Súborný záznam periodika
    (1) - PERIODIKÁ - Prijaté čísla
    ReferencesPERIODIKÁ-Súborný záznam periodika
    Call numberLocationSublocationUmiestnenieInfo
    N/AUniverzita Mateja BelaEconomic reading roomIn-Library Use Only
  6. TitleObchod
    Subtitlemarketing, retail, fmcg
    Issue dataBratislava : Mafra Slovakia , 2024
    ISSN1335-2008
    Year, No.Roč. 29 č. 2 (2024)
    Periodicals statusAccepted (30.04.2024)
    LanguageSlovak
    CountrySlovak Republic
    Databasexjcp - PERIODIKÁ - Prijaté čísla
    Copy count1, currently available 0, at library only 1
    References - PERIODIKÁ - Súborný záznam periodika
    ReferencesPERIODIKÁ-Súborný záznam periodika
    Call numberLocationSublocationUmiestnenieInfo
    N/AUniverzita Mateja BelaEconomic reading roomIn-Library Use Only
  7. TitleObchod
    Subtitlemarketing, retail, fmcg
    Issue dataBratislava : Mafra Slovakia , 2024
    ISSN1335-2008
    Year, No.Roč. 29 č. 1 (2024)
    Periodicals statusAccepted (21.02.2024)
    LanguageSlovak
    CountrySlovak Republic
    Databasexjcp - PERIODIKÁ - Prijaté čísla
    Copy count1, currently available 0, at library only 1
    References - PERIODIKÁ - Súborný záznam periodika
    ReferencesPERIODIKÁ-Súborný záznam periodika
    Call numberLocationSublocationUmiestnenieInfo
    N/AUniverzita Mateja BelaEconomic reading roomIn-Library Use Only
  8. TitleAI marketing playbook
    Subtitlejak ChatGPT a umělá inteligence mění svět marketingu
    Author infoLadislava Knihová
    Author Knihová Ladislava
    Issue dataPraha : Grada Publishing , 2024. - 231 s. : il., tab., 24 cm
    Issue1. vyd.
    ISBN978-80-271-5226-1
    NoteBibliografia. Register
    Keywords marketing   umelá inteligencia - artificial intelligence   multimédiá - multimedia  
    Form. Descr.monografie - monographies
    LanguageCzech
    CountryCzech Republic
    systematics 658.8
    004.8
    004.032.6
    AnnotationResumé anglicky
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexkni - BOOKS
    Copy count1, currently available 1
    Call numberLocationSublocationUmiestnenieInfo
    391877Univerzita Mateja BelaDepartment of absent lending
    AI marketing playbook
  9. TitleDigitálni #prozoomeri
    Subtitleboost kritického myslenia generácie Z
    Author infoPeter Mikuláš ... [et al.]; rec. Terézia Rončáková, Daša Nováčiková
    Author Mikuláš Peter (10%)
    Co-authors Spálová Lucia (10%)
    Kučerová Lucia (10%)
    Lenghart Patrik (10%)
    Moravčíková Erika (10%)
    Shelton Amiee (10%)
    Schlosserová Zuzana 1992- (10%) UMBFF04 - Katedra romanistiky
    Števčat Szabóová Veronika (10%)
    Štosel Marek (10%)
    Švecová Martina (10%)
    Another authors Rončáková Terézia (Recenzent)
    Nováčiková Daša (Recenzent)
    Issue dataPraha : Vysoká škola kreativní komunikace , 2024. - 144 s.
    Issue1. vyd.
    ISBN978-80-88431-25-1
    Keywords generácia Z - generation Z   kritické myslenie - critical thinking   sociálne médiá - social media   influencer marketing  
    Form. Descr.učebnice vysokých škôl - textbooks (higher)
    LanguageSlovak
    CountryCzech Republic
    URLLink na zdrojový dokument
    Public work category ACA
    No. of Archival Copy54240
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
  10. TitleGreenwashing - the dark side of eco-friendly marketing. A case study from Slovakia
    Par.titleGreenwashing - ciemna strona marketingu ekologicznego. Studium przypadku ze Słowacji
    Author infoAndrea Seberíni, Katarína Izáková, Miroslava Tokovská
    Author Seberíni Andrea 1983- (50%) UMBEF02 - Katedra ekonómie
    Co-authors Izáková Katarína 1967- (40%) UMBEF04 - Katedra financií a účtovníctva
    Tokovská Miroslava 1974- (10%)
    Source document Studia Ecologiae et Bioethicae. Vol. 22, no. 1 (2024), pp. 83-95. - Warszawa : Wydawnictwo Uniwersytetu Kardynała Stefana Wyszyńskiego, 2024
    Keywords greenwashing   ekologický marketing - organic marketing   vývoj sociálno-ekologický   správanie sa zákazníkov  
    Form. Descr.články - journal articles
    LanguageEnglish
    CountryPoland
    AnnotationGreenwashing is the practice of making false or misleading claims about the environmental benefits of a product or service. The purpose of this study is to examine consumers’ perceptions and experiences in relation to the greenwashing tactics used by Slovak businesses within the framework of environmental health policy. In the present study, we used data obtained through an inductive qualitative research design according to consolidated criteria. From 14 participants aged 20-45, using reflexive thematic analysis, we analysed three semi-structured focus group interviews. Four descriptive themes were created: (1) Individual and interpersonal determinants of consumers; (2) Marketing and organisational determinants of brands; (3)Public policy of the environment and health of the Slovak Republic; and (4) Environmental sustainability and ecological protection. The findings of our study confirmed that greenwashing often relies on buzzwords to reel in consumers, making them believe that the products they purchase are biodegradable or ethically sourced. The observed deterioration of consumer trust in product brands as a reaction to greenwashing threatens the potential of green marketing and contributes to damaging the reputation of the producers. One solution could be disseminating information on how customers can verify the authenticity of organic products through public and social media
    URLLink na plný text
    Public work category ADM
    No. of Archival Copy54225
    Repercussion category SUÁREZ GUTIÉRREZ, Sergio Andrés - SÁNCHEZ TORRES, Javier Alirio - MONTOYA RESTREPO, Luz Alexandra. A review of the factors influencing the relationship between greenwashing and green brand equity : a research agenda. In Revista CEA [online]. 2024, vol. 10, no. 23, pp. 1-23 [cit. 2024-07-04]. ISSN 2422-3182. Dostupné na: https://doi.org/10.22430/24223182.2991
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
    ReferencesPERIODIKÁ-Súborný záznam periodika

  This site uses cookies to make them easier to browse. Learn more about how we use cookies.