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Title Obchod Subtitle marketing, retail, fmcg Issue data Bratislava : Mafra Slovakia , 2024 ISSN 1335-2008 Year, No. Roč. 29 č. 4 (2024) Periodicals status Accepted (05.09.2024) Language Slovak Country Slovak Republic Database xjcp - PERIODIKÁ - Prijaté čísla Copy count 1, currently available 0, at library only 1 References - PERIODIKÁ - Súborný záznam periodika References PERIODIKÁ-Súborný záznam periodika 
journal
Call number Location Sublocation Umiestnenie Info N/A Univerzita Mateja Bela Economic reading room In-Library Use Only Title Journal of Political Marketing Issue data Londýn : Routledge , 2024 ISSN 1537-7857 Year, No. Vol. 23 no. 2 (April-June) (2024) Periodicals status Accepted (29.05.2024) Language English Country Great Britian Database xjcp - PERIODIKÁ - Prijaté čísla Copy count 1, currently available 0, at library only 1 References - PERIODIKÁ - Súborný záznam periodika References PERIODIKÁ-Súborný záznam periodika journal
Call number Location Sublocation Umiestnenie Info N/A Univerzita Mateja Bela Reading room of political science and law In-Library Use Only Title Obchod Subtitle marketing, retail, fmcg Issue data Bratislava : Mafra Slovakia , 2024 ISSN 1335-2008 Year, No. Roč. 29 č. 3 (2024) Periodicals status Accepted (21.06.2024) Language Slovak Country Slovak Republic Database xjcp - PERIODIKÁ - Prijaté čísla Copy count 1, currently available 0, at library only 1 References - PERIODIKÁ - Súborný záznam periodika References PERIODIKÁ-Súborný záznam periodika journal
Call number Location Sublocation Umiestnenie Info N/A Univerzita Mateja Bela Economic reading room In-Library Use Only Title Stratégie Subtitle odborný mesačník o marketingu, reklame a médiách Issue data Bratislava : Mafra Slovakia , 2024 ISSN 1335-2016 Supplement Stratégie : mediálne agentúry 2024 Stratégie : športový marketing 2024 Ecommerce Bridge Year, No. Roč. 29 č. jún (2024) Periodicals status Accepted (05.06.2024) Language Slovak Country Slovak Republic Database xjcp - PERIODIKÁ - Prijaté čísla Copy count 1, currently available 0, at library only 1 References - PERIODIKÁ - Súborný záznam periodika (3) - PERIODIKÁ - Prijaté čísla References PERIODIKÁ-Súborný záznam periodika journal
Call number Location Sublocation Umiestnenie Info N/A Univerzita Mateja Bela Economic reading room In-Library Use Only Title Stratégie Subtitle športový marketing 2024 Supplement to Stratégie : odborný mesačník o marketingu, reklame a médiách. - Bratislava : Mafra Slovakia, 2024 Year, No. Č. jún (2024) Periodicals status Accepted (05.06.2024) Language Slovak Country Slovak Republic Database xjcp - PERIODIKÁ - Prijaté čísla Copy count 1, currently available 0, at library only 1 References - PERIODIKÁ - Súborný záznam periodika (1) - PERIODIKÁ - Prijaté čísla References PERIODIKÁ-Súborný záznam periodika journal
Call number Location Sublocation Umiestnenie Info N/A Univerzita Mateja Bela Economic reading room In-Library Use Only Title Obchod Subtitle marketing, retail, fmcg Issue data Bratislava : Mafra Slovakia , 2024 ISSN 1335-2008 Year, No. Roč. 29 č. 2 (2024) Periodicals status Accepted (30.04.2024) Language Slovak Country Slovak Republic Database xjcp - PERIODIKÁ - Prijaté čísla Copy count 1, currently available 0, at library only 1 References - PERIODIKÁ - Súborný záznam periodika References PERIODIKÁ-Súborný záznam periodika journal
Call number Location Sublocation Umiestnenie Info N/A Univerzita Mateja Bela Economic reading room In-Library Use Only Title Obchod Subtitle marketing, retail, fmcg Issue data Bratislava : Mafra Slovakia , 2024 ISSN 1335-2008 Year, No. Roč. 29 č. 1 (2024) Periodicals status Accepted (21.02.2024) Language Slovak Country Slovak Republic Database xjcp - PERIODIKÁ - Prijaté čísla Copy count 1, currently available 0, at library only 1 References - PERIODIKÁ - Súborný záznam periodika References PERIODIKÁ-Súborný záznam periodika journal
Call number Location Sublocation Umiestnenie Info N/A Univerzita Mateja Bela Economic reading room In-Library Use Only Title AI marketing playbook Subtitle jak ChatGPT a umělá inteligence mění svět marketingu Author info Ladislava Knihová Author Knihová Ladislava
Issue data Praha : Grada Publishing , 2024. - 231 s. : il., tab., 24 cm Issue 1. vyd. ISBN 978-80-271-5226-1 Note Bibliografia. Register Keywords marketing umelá inteligencia - artificial intelligence multimédiá - multimedia Form. Descr. monografie - monographies Language Czech Country Czech Republic systematics 658.8 004.8 004.032.6 Annotation Resumé anglicky Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 1 
book
Call number Location Sublocation Umiestnenie Info 391877 Univerzita Mateja Bela Department of absent lending 
Title Digitálni #prozoomeri Subtitle boost kritického myslenia generácie Z Author info Peter Mikuláš ... [et al.]; rec. Terézia Rončáková, Daša Nováčiková Author Mikuláš Peter (10%)
Co-authors Spálová Lucia (10%)
Kučerová Lucia (10%)
Lenghart Patrik (10%)
Moravčíková Erika (10%)
Shelton Amiee (10%)
Schlosserová Zuzana 1992- (10%) UMBFF04 - Katedra romanistiky
Števčat Szabóová Veronika (10%)
Štosel Marek (10%)
Švecová Martina (10%)
Another authors Rončáková Terézia (Recenzent)
Nováčiková Daša (Recenzent)
Issue data Praha : Vysoká škola kreativní komunikace , 2024. - 144 s. Issue 1. vyd. ISBN 978-80-88431-25-1 Keywords generácia Z - generation Z kritické myslenie - critical thinking sociálne médiá - social media influencer marketing Form. Descr. učebnice vysokých škôl - textbooks (higher) Language Slovak Country Czech Republic URL Link na zdrojový dokument Public work category ACA No. of Archival Copy 54240 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
book
Title Greenwashing - the dark side of eco-friendly marketing. A case study from Slovakia Par.title Greenwashing - ciemna strona marketingu ekologicznego. Studium przypadku ze Słowacji Author info Andrea Seberíni, Katarína Izáková, Miroslava Tokovská Author Seberíni Andrea 1983- (50%) UMBEF02 - Katedra ekonómie
Co-authors Izáková Katarína 1967- (40%) UMBEF04 - Katedra financií a účtovníctva
Tokovská Miroslava 1974- (10%)
Source document Studia Ecologiae et Bioethicae. Vol. 22, no. 1 (2024), pp. 83-95. - Warszawa : Wydawnictwo Uniwersytetu Kardynała Stefana Wyszyńskiego, 2024 Keywords greenwashing ekologický marketing - organic marketing vývoj sociálno-ekologický správanie sa zákazníkov Form. Descr. články - journal articles Language English Country Poland Annotation Greenwashing is the practice of making false or misleading claims about the environmental benefits of a product or service. The purpose of this study is to examine consumers’ perceptions and experiences in relation to the greenwashing tactics used by Slovak businesses within the framework of environmental health policy. In the present study, we used data obtained through an inductive qualitative research design according to consolidated criteria. From 14 participants aged 20-45, using reflexive thematic analysis, we analysed three semi-structured focus group interviews. Four descriptive themes were created: (1) Individual and interpersonal determinants of consumers; (2) Marketing and organisational determinants of brands; (3)Public policy of the environment and health of the Slovak Republic; and (4) Environmental sustainability and ecological protection. The findings of our study confirmed that greenwashing often relies on buzzwords to reel in consumers, making them believe that the products they purchase are biodegradable or ethically sourced. The observed deterioration of consumer trust in product brands as a reaction to greenwashing threatens the potential of green marketing and contributes to damaging the reputation of the producers. One solution could be disseminating information on how customers can verify the authenticity of organic products through public and social media URL Link na plný text Public work category ADM No. of Archival Copy 54225 Repercussion category SUÁREZ GUTIÉRREZ, Sergio Andrés - SÁNCHEZ TORRES, Javier Alirio - MONTOYA RESTREPO, Luz Alexandra. A review of the factors influencing the relationship between greenwashing and green brand equity : a research agenda. In Revista CEA [online]. 2024, vol. 10, no. 23, pp. 1-23 [cit. 2024-07-04]. ISSN 2422-3182. Dostupné na: https://doi.org/10.22430/24223182.2991
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika 
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