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Title Psychológia reklamy Author info Jana Matúšová Author Galera Matúšová Jana
Issue data Trvava : Univerzita sv. Cyrila a Metoda , 2013. - 77 s. : obr., 30 cm Issue 1. vyd. ISBN 978-80-8105-471-6 Keywords psychológia reklamy - psychology of advertising reklamné kampane advertising campaigns Language Slovak Country Slovak Republic systematics 159.98:659.1 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 359566 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only Title Vyluxusované mozky Subtitle triky, které používají firmy, aby nás přiměly k nákupu Author info Martin Lindstrom; [z anglického originálu ... preložil Milan Dvořák] Author Lindstrom Martin
Another authors Dvořák Milan (Translator)
Issue data Praha : Management Press , 2012. - 287 s., 24 cm Issue [1. vyd.] ISBN 978-80-7261-191-1 Note Bibliografické odkazy. Register Keywords cielený marketing - target marketing psychológia reklamy - psychology of advertising spotrebitelia - consumers Language Czech Country Czech Republic systematics 658.89 658.8:159.91 159.98:659.1 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 1, at library only 1 
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Call number Location Sublocation Umiestnenie Info 339231 Univerzita Mateja Bela Economic reading room In-Library Use Only 339232 Univerzita Mateja Bela Department of absent lending Title Jak zákazník vnímá reklamu Author info Erik du Plessis; [překlad Vilém Jungmann] Author Plessis Erik du
Another authors Jungmann Vilém (Translator)
Issue data Brno : Computer Press, a.s. , 2007. - 215 s. : gr., il., 23 cm Issue 1. vyd. ISBN 978-80-251-1456-8 Note Bibliografia s. 205-209. Register Keywords reklama a propagácia - advertising and promotion psychológia reklamy - psychology of advertising emócie - emotions Language Czech Country Czech Republic systematics 659.1 159.98:659.1 159.942 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 368976 Univerzita Mateja Bela Institute of managerial systems (Detached department Poprad) In-Library Use Only
