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Title The new strategic brand management Subtitle advanced insights and strategic thinking Author info Jean-Noël Kapferer Author Kapferer Jean-Nöel
Issue data [London] : Kogan Page , [2012]. - xviii; 492 s. : gr., il., tab., 24 cm Issue 5th ed. ISBN 978-0-7494-6515-5 Note Chýba titulný list. - Bibliografia s. 469-481. Register Keywords obchodné značky - brand names products - brand names - commercial brands - trademarks marketingový manažment - marketing management spotrebitelia - consumers Language English Country Great Britian systematics 658.626 339.133 005:658.626 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 337888 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only Title Vybrané spoločenské súvislosti trhu Author info Jozef Horeháj Author Horeháj Jozef 1952-
Issue data Banská Bystrica : Univerzita Mateja Bela , 2008. - 80 s., 25 cm Issue 1. vyd. ISBN 978-80-8083-677-1 Note Bibliografia s. 72-78 Keywords ekonomika - economics trhové princípy vysokoškolské učebné texty Language Slovak Country Slovak Republic systematics 339.133 339.1 (075.8) Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 74, currently available 73, at library only 1 
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Call number Location Sublocation Umiestnenie Info 304417 Univerzita Mateja Bela Economic reading room In-Library Use Only 304418 Univerzita Mateja Bela Department of absent lending 304419 Univerzita Mateja Bela Department of absent lending 304420 Univerzita Mateja Bela Department of absent lending 304421 Univerzita Mateja Bela Department of absent lending 304422 Univerzita Mateja Bela Department of absent lending 304423 Univerzita Mateja Bela Department of absent lending 304424 Univerzita Mateja Bela Department of absent lending 304425 Univerzita Mateja Bela Department of absent lending 304426 Univerzita Mateja Bela Department of absent lending 304427 Univerzita Mateja Bela Department of absent lending 304428 Univerzita Mateja Bela Department of absent lending 304429 Univerzita Mateja Bela Department of absent lending 304430 Univerzita Mateja Bela Department of absent lending 304431 Univerzita Mateja Bela Department of absent lending 304432 Univerzita Mateja Bela Department of absent lending 304433 Univerzita Mateja Bela Department of absent lending 304434 Univerzita Mateja Bela Department of absent lending 304435 Univerzita Mateja Bela Department of absent lending 304436 Univerzita Mateja Bela Department of absent lending 304437 Univerzita Mateja Bela Department of absent lending 304438 Univerzita Mateja Bela Department of absent lending 304439 Univerzita Mateja Bela Department of absent lending 304440 Univerzita Mateja Bela Department of absent lending 304441 Univerzita Mateja Bela Department of absent lending 304442 Univerzita Mateja Bela Department of absent lending 304443 Univerzita Mateja Bela Department of absent lending 304444 Univerzita Mateja Bela Department of absent lending 304445 Univerzita Mateja Bela Department of absent lending 304446 Univerzita Mateja Bela Department of absent lending 304447 Univerzita Mateja Bela Department of absent lending 304448 Univerzita Mateja Bela Department of absent lending 304449 Univerzita Mateja Bela Department of absent lending 304450 Univerzita Mateja Bela Department of absent lending 304451 Univerzita Mateja Bela Department of absent lending 304452 Univerzita Mateja Bela Department of absent lending 304453 Univerzita Mateja Bela Department of absent lending 304454 Univerzita Mateja Bela Department of absent lending 304455 Univerzita Mateja Bela Department of absent lending 304456 Univerzita Mateja Bela Department of absent lending 304457 Univerzita Mateja Bela Department of absent lending 304458 Univerzita Mateja Bela Department of absent lending 304459 Univerzita Mateja Bela Department of absent lending 304460 Univerzita Mateja Bela Department of absent lending 304461 Univerzita Mateja Bela Department of absent lending 304462 Univerzita Mateja Bela Department of absent lending 304463 Univerzita Mateja Bela Department of absent lending 304464 Univerzita Mateja Bela Department of absent lending 304465 Univerzita Mateja Bela Department of absent lending 304466 Univerzita Mateja Bela Department of absent lending 304467 Univerzita Mateja Bela Department of absent lending 304468 Univerzita Mateja Bela Department of absent lending 304469 Univerzita Mateja Bela Department of absent lending 304470 Univerzita Mateja Bela Department of absent lending 304471 Univerzita Mateja Bela Department of absent lending 304472 Univerzita Mateja Bela Department of absent lending 304473 Univerzita Mateja Bela Department of absent lending 304474 Univerzita Mateja Bela Department of absent lending 304475 Univerzita Mateja Bela Department of absent lending 304476 Univerzita Mateja Bela Department of absent lending 304477 Univerzita Mateja Bela Department of absent lending 304478 Univerzita Mateja Bela Department of absent lending 304479 Univerzita Mateja Bela Department of absent lending 304480 Univerzita Mateja Bela Department of absent lending 304481 Univerzita Mateja Bela Department of absent lending 304482 Univerzita Mateja Bela Department of absent lending 304483 Univerzita Mateja Bela Department of absent lending 304484 Univerzita Mateja Bela Department of absent lending 304485 Univerzita Mateja Bela Department of absent lending 304486 Univerzita Mateja Bela Department of absent lending 304487 Univerzita Mateja Bela Department of absent lending 304488 Univerzita Mateja Bela Department of absent lending 304489 Univerzita Mateja Bela Department of absent lending 304490 Univerzita Mateja Bela Department of absent lending Title Vybrané spoločenské súvislosti trhu Author info Jozef Horeháj Author Horeháj Jozef 1952- (100%) UMBEF02 - Katedra ekonómie
Issue data Banská Bystrica : Univerzita Mateja Bela , 2008. - 80 s. Issue 1. vyd. ISBN 978-80-8083-677-1 Keywords ekonomika - economics trhové princípy vysokoškolské učebné texty trhy - markets failure of market Language Slovak Country Slovak Republic systematics 339.133 339.1 (075.8) Public work category BAB No. of Archival Copy 11750 Repercussion category URAMOVÁ, Mária - ŠIDOVÁ, Ivana. Flexiistota ako súčasť inkluzívneho rastu. In Európa 2020 - Stratégia pre inteligentnú, udržateľnú a inkluzívnu Európu : zborník z medzinárodnej vedeckej konferencie, 18. október 2011, Banská Bystrica [CD-Rom]. Banská Bystrica : Univerzita Mateja Bela, Ekonomická fakulta, 2011. ISBN 978-80-970959-0-1, s. 1-7.
URAMOVÁ, Mária - ŠIDOVÁ, Ivana. Flexiistota ako súčasť inkluzívneho rastu. In Acta aerarii publici : vedecký časopis Ekonomickej fakulty Univerzity Mateja Bela v Banskej Bystrici. ISSN 1336-8818, 2011, roč. 8, č. 2, s. 85-93.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
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