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Title Basic Marketing Author info Jerome E. McCarthy, William D.,Jr. Perreault Author McCarthy Jerome E.
Co-authors Perreault William D.
Issue data Homewood : IRWIN , 1993. - 763 s. Issue 11th ed. ISBN 0-256-10509-X Keywords marketing aplikácie - applications prieskum trhu zákazníci - customers výrobky - products ceny - prices reklama Language English Country United States of America systematics 339.138=20 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 222004 Univerzita Mateja Bela Department of psychology In-Library Use Only