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Title Cause-related marketing Subtitle case studies from a global perspectives Author info M. Mercedes Galan-Ladero, Clementina Galetra-Casquet, Helena M. Alves editors Another authors Galan-Ladero M. Mercedes (Editor)
Galetra-Casquet Clementina (Editor)
Alves Helena M. (Editor)
Issue data Cham : Springer Nature Switzerland AG , 2021. - xxiv, 435 s. : il., tab., 24 cm Edition Classroom companion: business , 2662-2866 ISBN 978-3-030-65454-2 Note Bibliografické odkazy Keywords marketing sociálny marketing - social marketing spoločenská zodpovednosť podnikov - corporate social responsibility - CSR etika podnikania - podniková etika - podnikateľská etika - business ethics dobročinný marketing - cause related marketing Form. Descr. kolektívne monografie - collective monographies Language English Country Switzerland systematics 658.8 658.8:364 005.35 17:658 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 383295 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only Title Social media marketing Subtitle theories and applications Author info Stephan Dahl Author Dahl Stephan
Issue data London : SAGE Publications , 2018. - 277 s. : gr., il., tab., 24 cm Issue 2nd ed. ISBN 978-1-4739-8234-5 Note Bibliografické odkazy. Register Keywords sociálne médiá - social media internetový marketing - internet marketing sociálny marketing - social marketing Language English Country Great Britian systematics 316.774:004.738 658.8:364 658.8:004.738.5 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 368813 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Marketing the public sector Subtitle promoting the casue of public and nonprofit agencies Author info Seymour H. Fine Author Fine Seymour H.
Issue data New York : Routledge , 2017. - xxiv, 360 s. : il., tab., 24 cm Issue 1st ed. ISBN 978-1-138-52767-6 Note Bibliografia. Registre Keywords sociálny marketing - social marketing korporácie - corporations nonprofit marketing reklama a propagácia - advertising and promotion verejné služby - public utilities - public services Form. Descr. monografie - monographies Language English Country United States of America systematics 658.8:364 347.72 334.012.46 659.1 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 390138 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only 
