Title	Copywriting
Subtitle	pište texty, které prodávají
Author info	Anna Sálová, Zuzana Veselá, Michaela Raková
Author	Sálová Anna
Co-authors	Veselá Zuzana 1987- Raková Michaela 1976-
Issue data	Brno : Computer Press , 2020. - 349 s. : il., port., 23 cm
Issue	2. aktulaiz. a rozš. vyd.
ISBN	978-80-251-5017-7
Note	Bibliografia
Keywords	reklamné texty - advertising copy marketingová komunikácia - communication in marketing - marketing communication internetový marketing - internet marketing webové stránky - www (world wide web) stránky - web pages - websites
Form. Descr.	príručky - handbooks
Language	Czech
Country	Czech Republic
systematics	659.131.2
	658.8:316.77
	658.8:004.738.5
	004.738.1
Catal.org.	BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
Database	xkni - BOOKS
Copy count	1, currently available 0, at library only 1

Title	Manuál copywritingu
Subtitle	jak se přes víkend naučit psát pro reklamu a marketing a vítězit v každodenních bitvách o pozornost a peněženky
Author info	Vojtěch Untermüller
Author	Untermüller Vojtěch
Issue data	Praha : Grada Publishing , 2019. - 116 s., 21 cm
Issue	1. vyd.
ISBN	978-80-271-2585-2
Note	Bibliografické odkazy
Keywords	reklamné texty - advertising copy marketingová komunikácia - communication in marketing - marketing communication psychológia predaja - psychology of selling písomný prejav - written language
Form. Descr.	príručky - handbooks
Language	Czech
Country	Czech Republic
systematics	659.131.2
	658.8:316.77
	658.8:005.32
	81'42
Catal.org.	BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
Database	xkni - BOOKS
Copy count	1, currently available 0, at library only 1

Title	Jak psát reklamní text
Author info	Zdeněk Křížek, Ivan Crha
Author	Křížek Zdeněk
Co-authors	Crha Ivan
Issue data	Praha : Grada Publishing , 2012. - 220 s., 24 cm
Issue	4., aktual. a dopl. vyd.
Edition	Marketing
ISBN	978-80-247-4061-4
Note	Bibliografia s. 217-220
Keywords	reklamné texty - advertising copy marketingová komunikácia - communication in marketing - marketing communication reklama a propagácia - advertising and promotion
Form. Descr.	príručky - handbooks
Language	Czech
Country	Czech Republic
systematics	659.131.2
	658.8:316.77
	659.1
Catal.org.	BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
Database	xkni - BOOKS
Copy count	3, currently available 0, at library only 2

Call number	Location	Sublocation	Info
338113	Univerzita Mateja Bela	Department of absent lending	vypož. (until 03.06.2024)
368980	Univerzita Mateja Bela	Institute of managerial systems (Detached department Poprad)	In-Library Use Only
382831	Univerzita Mateja Bela	CC Kariérne centrum UMB	In-Library Use Only

Title	Text a štýl reklamy v periodickej tlači
Author info	Emil Tvrdoň
Author	Tvrdoň Emil
Issue data	Bratislava : EPOS - Ing. Miroslav Mračko , 1999. - 272 s. : il., 20 cm
Issue	[1. vyd.]
ISBN	80-88810-63-9
Note	Bibliografia s. 262-267
Keywords	reklama marketing periodická tlač reklama a propagácia - advertising and promotion periodiká - periodicals
Language	Slovak
Country	Slovak Republic
systematics	659.1
	050+070.48
	659.131.2
Catal.org.	BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
Database	xkni - BOOKS
Copy count	1, currently available 1

Call number	Location	Sublocation	Info
21582	Univerzita Mateja Bela	Economic reading room	In-Library Use Only
232335	Univerzita Mateja Bela	Department of absent lending	vypož. (until 03.06.2024)
233005	Univerzita Mateja Bela	Department of absent lending – deposit. Available in 2 days.
237178	Univerzita Mateja Bela	Department of computer science	In-Library Use Only

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1.Copywriting