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Title Marketing communications in tourism and hospitality Subtitle concepts, strategies and cases Author info Scott McCabe Author McCabe Scott
Issue data Oxford : Elsevier Butterworth-Heinemann , c2009. - 300 s. : il., tab., 25 cm Issue 1st ed. Edition Hospitality, leisure and tourism ISBN 978-0-7506-8277-0 Note Bibliogr. odkazy. Reg. Keywords cestovný ruch - turizmus - tourism marketingová komunikácia - communication in marketing - marketing communication Language English Country Great Britian systematics 338.48 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 328339 Univerzita Mateja Bela Department of tourism In-Library Use Only Title Financial Management for Hospitality Decision Makers Author info Chris Guilding Author Guilding Chris
Issue data Burlington : Elsevier Science Ltd. , c2006. - xi, 238 s. : il., 23 cm Issue reprinted Edition Hospitality, leisure and tourism ISBN 0-7506-5659-X Note Register Keywords cestovný ruch - turizmus - tourism hotelový manažment - hotel management pohostinské zariadenia - catering facilities - catering establishments Language English Country United States of America systematics 338.48:657 005 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 289818 Univerzita Mateja Bela Department of tourism In-Library Use Only