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Title Advertising and promotion Subtitle an integrated marketing communications perspective Author info George E. Belch, Michael A. Belch Author Belch George E.
Co-authors Belch Michael A.
Issue data Boston, USA : McGraw-Hill , c2009. - 838 s. : il., tab., 28 cm Issue 8th ed. Edition Irwin/McGraw-Hill series in marketing ISBN 978-0-07-128440-0 Note Bibliogr. odkazy. Reg. Keywords reklama marketing marketingová komunikácia - communication in marketing - marketing communication reklama a propagácia - advertising and promotion Language English Country United States of America systematics 659.1 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 4, currently available 3, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 317470 Univerzita Mateja Bela Economic reading room In-Library Use Only 317471 Univerzita Mateja Bela Department of absent lending 317472 Univerzita Mateja Bela Department of absent lending 317473 Univerzita Mateja Bela Department of absent lending