Search results
Title Advertising and promotion Subtitle an integrated marketing communications perspective Author info George E. Belch, Michael A. Belch Author Belch George E.
Co-authors Belch Michael A.
Issue data Boston, USA : McGraw-Hill , c2009. - 838 s. : il., tab., 28 cm Issue 8th ed. Edition Irwin/McGraw-Hill series in marketing ISBN 978-0-07-128440-0 Note Bibliogr. odkazy. Reg. Keywords reklama marketing marketingová komunikácia - communication in marketing - marketing communication reklama a propagácia - advertising and promotion Language English Country United States of America systematics 659.1 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 4, currently available 3, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 317470 Univerzita Mateja Bela Economic reading room In-Library Use Only 317471 Univerzita Mateja Bela Department of absent lending 317472 Univerzita Mateja Bela Department of absent lending 317473 Univerzita Mateja Bela Department of absent lending Title Analysis for marketing planning Author info Donald R. Lehmann, Russell S. Winer Author Lehmann Donald R.
Co-authors Winer Russell S.
Issue data New York : McGraw-Hill Irwin , 2005. - xii; 256 s. : gr., il., tab., 23 cm Issue 6th ed. Edition McGraw-Hill Series in Marketing ISBN 0-07-286596-2 Note Bibliografické odkazy. Register Keywords marketing marketingové plánovanie - marketing planning marketingové stratégie - marketing strategy Language English Country United States of America systematics 339.138 339.146.4 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 337887 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only Title Strategic marketing Author info David W. Cravens, Nigel F. Piercy Author Cravens David W.
Co-authors Piercy Nigel F.
Issue data New York : McGraw-Hill , 2003. - xviii, 843 s. : ilustr., tab., 26 cm Issue 7th ed. ISBN 0-07-115161-3 Note Bibliografické odkazy. Menný a vecný register. Keywords marketing rozhodovanie - decision making manažment - management prípadové štúdie - case studies Language English Country United States of America systematics 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 250404 Univerzita Mateja Bela Universal reading room In-Library Use Only Title Logistical management Subtitle the integrated supply chain process Author info Donald J. Bowersox, David J. Closs Author Bowersox Donald J.
Co-authors Closs David J.
Issue data New York : McGraw-Hill , 1996. - viii, 730 s. : ilustr., grafy, 24 cm Issue 1st ed. ISBN 0-07-114070-0 Note Staršie vydanie publikované pod názvom: Logistical management: A System Integration of Physical Distribution, Manufacturing Support, and Materials Procurement, 3.vyd., 1986. - Bibliografické odkazy. Menný a vecný register. Keywords distribúcia tovaru - distribution of goods manažment - management logistika - logistics materiálový manažment Language English Country United States of America systematics 005 311.42 65.012.34 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 250403 Univerzita Mateja Bela Universal reading room In-Library Use Only Title Marketing Author info Courtland L. Bovée, John V. Thill Author Bovée Courtland L.
Co-authors Thill John V.
Issue data New York : McGraw-Hill , c1992. - xxxi, 761 s. : il., príl., 27 cm Issue [1st ed.] Edition McGraw-Hill Series in Marketing ISBN 0-07-006841-0, 0-07-006734-1 Note Bibliografické odkazy. Register Keywords marketing vysokoškolské učebnice - učebnice vysokých škôl Language English Country United States of America systematics 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 262595 Univerzita Mateja Bela Economic reading room In-Library Use Only