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Title Organized events: an opportunity for small and medium tourism enterprises Author info Petra Strnádová, Kristína Pompurová Author Strnádová Petra 1974- (50%) UMBEF06 - Katedra odbornej jazykovej komunikácie
Co-authors Pompurová Kristína 1983- (50%) UMBEF01 - Katedra cestovného ruchu
Source document Current issues of tourism research. Vol. 3, no. 2 (2013), pp. 21-27. - London : STS science center, 2013 Keywords služby cestovného ruchu - tourism services - tourist services návštevníci - visitors podujatia cestovný ruch - turizmus - tourism attendants udalosti - events Language English Country Great Britian systematics 338.48 Annotation The paper analyses how often Slovak residents attend organized tourism events and which tourism services related to organized events they typically use. It is based on an extensive representative research. Tourism events are, on annual average, attended by majority of the Slovak population. Catering services in the events venues are used by more than three quarters of the attendants. Slovak residents also use accommodation, transportation, cultural and social or other services, and thus contribute to the profits of the local enterprises. Therefore organized events represent an important opportunity not only for development tourism in the respective territory, but also for the small and medium-sized enterprises prevailing in tourism sector Public work category ADE No. of Archival Copy 30400 Repercussion category MARČEKOVÁ, Radka - MALACHOVSKÝ, Andrej. New trends in marketing communication and their use in tourism enterprises in Slovakia as a factor of regional development. In 18th international colloquium on regional sciences, Hustopece, 17th-19th June 2015. Brno : Masarykova univerzita, 2015. ISBN 978-80-210-7861-1, pp. 713-721.
MARČEKOVÁ, Radka - ŠIMOČKOVÁ, Ivana - ŠEBOVÁ, Ľubica. New trends in marketing communication and their use in tourism enterprises in Slovakia. In Aktuálne problémy podnikovej sféry 2016 : zborník vedeckých prác [online]. Bratislava : Vydavateľstvo EKONÓM, 2016, s. 698-709 [cit. 2016-07-15]. ISBN 978-80-225-4245-6. Dostupné na: https://appsconf.files.wordpress.com/2016/01/zbornik-apps-2016.pdf
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
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