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Records found: 17  
Your query: Keywords = "bioprodukty"
  1. TitleSúčasný stav a perspektívy v predaji bioproduktov a biopotravín na Slovensku
    Subtitlediplomová práca
    Author infoVeronika Machyniaková; školiteľ: Zdenka Musová
    Author Machyniaková Veronika
    Another authors Musová Zdenka 1971- (Školiteľ (konzultant))
    Corporation Univerzita Mateja Bela . Ekonomická fakulta . Katedra ekonomiky a manažmentu podniku , Banská Bystrica, Slovensko
    Issue dataBanská Bystrica , 2023. - 70 s.
    Keywords bioprodukty - bioproducts   biopotraviny - biofood   spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour   marketingová komunikácia - communication in marketing - marketing communication  
    Headings Geogr. Slovensko
    Form. Descr.diplomové práce - master’s theses
    LanguageSlovak
    CountrySlovak Republic
    systematics [631.57+637]:631.147
    (437.6)
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexk - Kvalifikačné práce
    Copy count1, currently available 0
  2. TitleAnalýza rizikových faktorov vplývajúcich na dopyt po produktoch vybraného podniku
    Subtitlediplomová práca
    Author infoMiroslava Soveľová; školiteľ: Lenka Veselovská
    Author Soveľová Miroslava
    Another authors Veselovská Lenka 1987- (Školiteľ (konzultant))
    Corporation Univerzita Mateja Bela . Ekonomická fakulta . Inštitút manažérskych systémov (detašované pracovisko Poprad) , Banská Bystrica, Slovensko
    Issue dataBanská Bystrica , 2020. - 62 s.
    Keywords rizikové faktory - risk factors   ponuka a dopyt - supply and demand   bioprodukty - bioproducts  
    Form. Descr.diplomové práce - master’s theses
    LanguageSlovak
    CountrySlovak Republic
    systematics 577
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexk - Kvalifikačné práce
    Copy count1, currently available 0, at library only 1
  3. TitleEnvironmentally responsible purchasing in Slovakia
    Author infoZdenka Musová, Hussam Musa, Lenka Ludhová
    Author Musová Zdenka 1971- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Co-authors Musa Hussam 1968- (40%) UMBEF04 - Katedra financií a účtovníctva
    Ludhová Lenka (10%)
    Source document Economics and Sociology : Journal of Scientific Papers. Vol. 11, no. 4 (2018), pp. 289-305. - Szczecin : Centre of Sociological Research, 2018
    Keywords organické potraviny - organic food   spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour   environmentálne zodpovední spotrebitelia - environmentally responsible consumers   environmentálne produkty   bioprodukty - bioproducts  
    LanguageEnglish
    CountryPoland
    systematics 33
    URLLink na plný text
    Public work category ADM
    No. of Archival Copy44071
    Repercussion category DABIJA, Dan Cristian - BĂBUT, Raluca. Enhancing apparel store patronage through retailers' attributes and sustainability. A generational approach. In Sustainability. ISSN 2071-1050, 2019, vol. 11, no. 17, pp. 1-14.
    KLIEŠTIKOVÁ, J. - KOVÁČOVÁ, M. Psychographic sources of car brands pricing strategies. In 23rd international scientific conference on transport means 2019 : proceedings of the international conference, Lithuania, 02nd-04th October 2019. Kaunas : Kaunas University of technology, 2019. ISSN 1822-296X, pp. 88-92.
    CHALUPOVÁ, Martina - ROJÍK, Stanislav - PILAŘ, Ladislav - PROKOP, Martin. Factors affecting food purchases in Vysočina region with focus on regional food. In Agris : on-line papers in economics and informatics. ISSN 1804-1930, 2019, vol. 11, no. 3, pp. 35-44.
    RAMAZANOVA, Shynar - KUCHUKOVA, Nurilya - ABDULOVA, Gulzay - BULAKBAY, Zhanat - ZHUMANOVA, Dametken. Financial incentives to increase efficiency of activity of agro-industrial complex. In Entrepreneurship and sustainability issues. ISSN 2345-0282, 2019, vol. 7, no. 2, pp. 1525-1541.
    HALASI, Dániel - SCHWARCZ, Pavol - MURA, Ladislav - ROHÁČIKOVÁ, Oľga. The impact of EU support resources on business success of family-owned businesses. In Potravinárstvo : Slovak journal of food sciences. ISSN 1338-0230, 2019, vol. 13, no. 1, pp. 846-853.
    RYBANSKÝ, Rudolf - JÁNOŠ, Dominik. Globalization and its impact on healthy lifestyle. In SHS web of conferences : 19th international scientific conference : globalization and its socio-economic consequences - sustainability in the global-knowledge economy, Rajecké Teplice, 09th-10th October 2019. ISSN 2261-2424, 2020, vol. 74, art. no. 04022, pp. 1-10.
    VYSOCHYNA, Alina - STOYANETS, Natalia - MENTEL, Grzegorz - OLEJARZ, Tadeusz. Environmental determinants of a country's food security in short-term and long-term perspectives. In Sustainability. ISSN 2071-1050, 2020, vol. 12, no. 10, pp. 1-15.
    VASYLIEVA, Tatiana - BILAN, Yuriy - TIUTIUNYK, Inna - PISULA, Tomasz. Tax gap management as part of the concept of competitive advantage : a cross-country empirical assessment. In 34th International-Business-Information-Management-Association (IBIMA) Conference, Madrid, 13th-14th November 2019. Norristown : IBIMA - International business information management association 2019. ISBN 978-0-9998551-3-3, pp. 13592-13603.
    BILAN, Yuriy - SROVNALÃ-KOVÃI, Paulãna - STREIMIKIS, Justas - LYEONOV, Sergij - TIUTIUNYK, Inna - HUMENNA, Yuliia. From shadow economy to lower carbon intensity : theory and evidence. In International journal of global environmental issues. ISSN 1466-6650, 2020, vol. 19, no. 1-3, pp. 196-216.
    LIU, Jialu - GUO, Renzhong - CAI, Zhiming - LIU, Wenjian - DU, Wencai. Assessing the complexity of intelligent parks' internet of things big data system. In Complexity. ISSN 1076-2787, 2021, vol. 2021, art. no. 5787, pp. 1-20.
    GRESAKOVA, Emilia - CHLEBIKOVA, Darina. The impact of time thieves on the efficiency of management of non profit organizations. In Education excellence and innovation management: a 2025 Vision to sustain economic development during global challenges : 35th international business information management association conference, Seville, 01st-02nd April 2020. Norristown : IBIMA - International business information management association, 2020. ISBN 978-0-9998551-4-0, pp. 18465-18471.
    OLAH, Judit - TIRON TUDOR, Adriana - PASHKUS, Vadim - ALPATOV, Genady. Preferences of Central European consumers in circular economy. In Ekonomicko-manažérske spektrum. ISSN 1337-0839, 2021, vol. 15, no. 2, pp. 99-110.
    BRZUSTEWICZ, Paweł - SINGH, Anupam. Sustainable consumption in consumer behavior in the time of Covid-19 : topic modeling on twitter data using lda. In Energies. ISSN 1996-1073, 2021, vol. 14, no. 18, pp. 1-20.
    MOELLERS, Judith - BAEUML, Theresa - DUFHUES, Thomas. Understanding the market potential of products from alternative food networks in a transition economy-a discrete choice experiment. In British food journal. ISSN 0007-070X, 2022, vol. 124, no. 13, pp. 183-199.
    JÁNSKÁ, Michaela - ŽAMBOCHOVÁ, Marta - KITA, Pavol. The influence of Slovak consumer lifestyle on purchasing behaviour in the consumption of organic food. In British food journal. ISSN 0007-070X, 2023, vol. 128, npo. 5, pp. 3028-3049.
    BOUSTANI, Nada Mallah - SAYEGH, May Merhej - BOUSTANY, Zaher. Attitude online shopping during pandemics : do gender, social factors and platform quality matter? In Journal of risk and financial management. ISSN 1911-8066, 2022, vol. 15, no. 10, pp. 1-18.
    KOZÁKOVÁ, Jana - SKÝPALOVÁ, Renata - PIEŃKOWSKI, Dariusz. Environmental responsibility of corporate management in the Visegrad region : comparative study of the Czech Republic, Poland and Slovakia. In Economics and environment. ISSN 0867-8898, 2023, vol. 87, no. 4, pp. 1-25.
    SEVERYN-MRACHKOVSKA, Liudmyla. Environmental business as a new ideologeme of social progress: social and philosophical analysis. In Organizacijų vadyba: sisteminiai tyrimai. ISSN 1392-1142, 2019, vol. 82, no. 1, pp. 71-86.
    JARCZOK-GUZY, Magdalena. Financial and marketing purchase conditions. In European research studies. ISSN 1108-2976, 2022, vol. 25, no. 1, pp. 320-340.
    KOGOVŠEK, Mojca - KOGOVŠEK, Metka. Dejavniki nakupne namere za ekološko hrano: empirična preverba. In Journal of landscape governance [online]. 2019, vol. 4, no. 1, pp. 21-36 [cit. 2024-04-03]. ISSN 2463-9834. Dostupné na: https://jlggrm.blogspot.com/2019/11/
    VRTAŇA, Dávid - KRIŽANOVÁ, Anna. Nintendo's strategic recommendations based on selected analyses. In FEBM 2020 : proceedings of the fifth international conference on economic and business management. 1. vyd. Dordrecht : Springer Nature, 2020. ISBN 978-94-6239-296-0, pp. 552-556.
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
    ReferencesPERIODIKÁ-Súborný záznam periodika
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  4. TitleEkologická segmentácia slovenských spotrebiteľov a ekologický marketing
    Subtitlediplomová práca
    Author infoLucia Smiková; školiteľ: Lucia Bartková
    Author Smiková Lucia
    Another authors Bartková Lucia 1983- (Školiteľ (konzultant))
    Corporation Univerzita Mateja Bela . Ekonomická fakulta . Inštitút manažérskych systémov (detašované pracovisko Poprad) , Banská Bystrica, Slovensko
    Issue dataBanská Bystrica , 2017. - 94 s.
    Keywords ekologický marketing - organic marketing   spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour   bioprodukty - bioproducts  
    LanguageSlovak
    CountrySlovak Republic
    systematics 366.62
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexk - Kvalifikačné práce
    Copy count1, currently available 0, at library only 1
  5. TitleEco-labels and consumers
    Author infoMartina Minárová, Zdenka Musová, Dana Benčiková
    Author Minárová Martina 1973- (33%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Co-authors Musová Zdenka 1971- (34%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Benčiková Dana 1971- (33%) UMBEF06 - Katedra odbornej jazykovej komunikácie
    Source document Marketing identity 2016 : conference proceedings from international scientific conference "Marketing identity 2016", Smolenice, 8th - 9th November 2016, part 2 - Brands we love. Pp. 198-207. - Trnava : Univerzita Cyrila a Metoda, 2016 ; Marketing identity 2016 international scientific conference
    Keywords bioprodukty - bioproducts   environmental labels   environmental assessment   products labeling   environmental products   organic food   spotrebitelia - consumers  
    LanguageEnglish
    CountrySlovak Republic
    systematics 33
    AnnotationRising concern with our planet's future mobilizes all market participants to actively approach its protection as well as the removal of the existing damage. Marketing managers, who assess all their decisions with respect to the environmental impact, are no exception. In their opinion, the critical marketing tool is a product which on one hand causes pollution, but on the other it can reduce the negative impact on the environment thanks to its attributes. Eco-labeling is also a part of the process of making decisions about products. It is a tool of product differentiation and guarantees that the product influences the environment less than other products with comparable quality attributes throughout its whole life cycle. In this paper, we present the selected outcomes of the research (with the emphasis on eco-labeling), which focused on the examination of consumers' environmental behavior in Slovakia and their reactions to environmental initiatives of companies. In the second part, we concentrate on consumers' perception of bio products and organic food. Our findings are based on the fact that the familiarity with these labels was the highest in terms of eco-labeling. Although the demand for the agricultural bio quality products in Slovakia rises, this growth is much slower compared to the developed countries. The awareness of bio products and organic food is insufficient and only a small percentage of consumers buy them regularly for various reasons.
    Public work category AFD
    No. of Archival Copy41535
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
    unrecognised

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  6. TitleVplyv environmentálneho označovania produktov na spotrebiteľské správanie
    Par.titleImpact of eco-labeling on consumer behaviour
    Author infoZdenka Musová, Hussam Musa
    Author Musová Zdenka 1971- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Co-authors Musa Hussam 1968- (50%) UMBEF04 - Katedra financií a účtovníctva
    Source document Podniková ekonomika a manažment : elektronický vedecký časopis o ekonomike, manažmente, marketingu a logistike podniku. online, č. 2 (2016), s. 118-125. - Žilina : Žilinská univerzita, 2016
    Keywords bioprodukty - bioproducts   environmentálne označovanie produktov   spotrebiteľské vnímanie - consumer perception  
    LanguageSlovak
    CountrySlovak Republic
    systematics 330
    Public work category ADF
    No. of Archival Copy39164
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
    References (1) - PUBLIKAČNÁ ČINNOSŤ
    ReferencesPERIODIKÁ-Súborný záznam periodika
    unrecognised

    unrecognised

  7. TitleBioprodukty a zdravý životný štýl na Slovensku
    Author infoEva Poliačiková
    Author Poliačiková Eva 1960- (100%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Source document Theory of management 8 : the selected problems for the development support of management knowledge base. S. 111-113. - Žilina : University of Žilina, Faculty of Management Science and Informatics, 2015 / Štefko Róbert ; Skokan Karel
    Keywords bioprodukty - bioproducts   druhy spotrebiteľov   zdravý životný štýl - healthy lifestyle   bioproducts   types of consumers  
    LanguageSlovak
    CountrySlovak Republic
    systematics 330
    Public work category AED
    No. of Archival Copy34215
    Repercussion category MUSOVÁ, Zdenka - MUSA, Hussam. Vplyv environmentálneho označovania produktov na spotrebiteľské správanie. In Podniková ekonomika a manažment : elektronický vedecký časopis o ekonomike, manažmente, marketingu a logistike podniku [online]. 2016, č. 2, s. 118-125 [cit. 2018-02-23]. ISSN 1336-5878. Dostupné na: http://ke.uniza.sk/sites/default/files/content_files/peam_kolok2016_web.pdf
    MINÁROVÁ, Martina - MUSOVÁ, Zdenka - BENČIKOVÁ, Dana. Eco-labels and consumers. In International scientific conference on marketing identity 2016 : brands we love, Smolenice, 08th-09th December 2016. Trnava : University of Ss. Cyril and Methodius in Trnava, 2016. ISBN 978-80-8105-841-7, pp. 199-208.
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
    References (2) - PUBLIKAČNÁ ČINNOSŤ
    unrecognised

    unrecognised

  8. TitleZáujem o ekologický marketing na Slovensku
    Subtitlediplomová práca
    Author infoLucia Báthoryová; školiteľ: Lucia Bartková
    Author Báthoryová Lucia
    Another authors Bartková Lucia 1983- (Školiteľ (konzultant))
    Corporation Univerzita Mateja Bela . Ekonomická fakulta . Inštitút manažérskych systémov (detašované pracovisko Poprad) , Banská Bystrica, Slovensko
    Issue dataBanská Bystrica , 2014. - 75 s.
    Keywords ekologický marketing - organic marketing   spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour   bioprodukty - bioproducts  
    LanguageSlovak
    CountrySlovak Republic
    systematics 334.72
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexk - Kvalifikačné práce
    Copy count1, currently available 0, at library only 1
  9. TitleMarketingový mix vo vybranom podniku
    Subtitlediplomová práca
    Author infoLenka Čarnogurská; školiteľ: Lucia Bartková
    Author Čarnogurská Lenka
    Another authors Bartková Lucia 1983- (Školiteľ (konzultant))
    Corporation Univerzita Mateja Bela . Ekonomická fakulta . Inštitút manažérskych systémov (detašované pracovisko Poprad) , Banská Bystrica, Slovensko
    Issue dataBanská Bystrica , 2014. - 74 s.
    Keywords marketingový mix - marketing mix   bioprodukty - bioproducts   marketing podniku  
    LanguageSlovak
    CountrySlovak Republic
    systematics 338
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexk - Kvalifikačné práce
    Copy count1, currently available 0, at library only 1
  10. TitleBioprodukty a zdravý životný štýl na Slovensku
    Author infoEva Poliačiková
    Author Poliačiková Eva 1960- (100%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Source document Acta oeconomica universitatis Selye : vedecký recenzovaný časopis. Roč. 3, č. 2 (2014), s. 141-151. - Komárno : Univerzita J. Selyeho, 2014
    Keywords bioprodukty - bioproducts   zdravý životný štýl - healthy lifestyle   stravovanie - catering   spotrebitelia - consumers  
    Form. Descr.články - journal articles
    LanguageEnglish
    CountrySlovak Republic
    systematics 005
    URLLink na zdrojový dokument
    Public work category ADF
    No. of Archival Copy32679
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
    ReferencesPERIODIKÁ-Súborný záznam periodika

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