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Title Consumer' s perception of ethical aspects of marketing activities Author info Zdenka Musová, Hussam Musa Author Musová Zdenka 1971- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Co-authors Musa Hussam 1968- (50%) UMBEF04 - Katedra financií a účtovníctva
Source document Managerial trends in the development. online, pp. 642-678. - Nitra : Slovak University of Agriculture in Nitra, Faculty of Economics and Management, 2017 / Duda Jiří ; Bobenič Hintošová Aneta ; Cichobłaziński Leszek ; Čarnogurský Karol ; Dunay Anna ; Eger Ludvík ; Egerová Dana ; Hrdá Veronika ; Hrdličková Andrea ; Ircingová Jarmila ; Chebeň Juraj ; Kadlečíková Mária ; Kádeková Zdenka ; Kozáková Jana ; Kučerová Renata ; Lančarič Drahoslav ; Lušnáková Zuzana ; Madzík Peter ; Maroš Milan ; Mihalčová Bohuslava ; Munk Michal ; Nagyová Ľudmila ; Gavrila-Paven Ionela ; Adina Pastiu Carmen ; Rovný Patrik ; Savov Radovan ; Stojanová Hana ; Tlučhoř Jan ; Urbánová Mária ; Ubrežiová Iveta ; ICoM_2017 "Managerial Trends in the Development of Enterprises in Globalization Era" international scientific conference ; ICoM_2017 "Managerial Trends in the Development of Enterprises in Globalization Era" international scientific conference Keywords etika - ethics ethical marketing mix unethical marketing practice consumer’s perception Language English Country Slovak Republic systematics 33 Annotation Current long-running and dynamical global trends in the macro-environment influence marketing activities of enterprises as well as the planning and the implementation processes of marketing strategies. Marketing has always been criticized for using certain unethical practices which harm the consumer, the enterprise that uses them, and have a negative effect on the whole society. A low quality, dangerous, or otherwise inappropriate product, high prices, hard sale or misleading and deceptive marketing communication, do not have a positive influence on a customer. Therefore, there is a growing demand of the enterprises for establishing such corporate rules that will enable employees to get oriented in marketing ethic. Using market opportunities with regard to the ethical dimension of business, is a great challenge these days. Creating an ethical marketing mix is the responsibility of marketing employees. Therefore, this paper synthesizes our knowledge of the given topic, findings how the Public work category AFD No. of Archival Copy 41264 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
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