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Records found: 2  
Your query: Keywords = "marketing orientation"
  1. TitleMarket orientation of companies with the brand "značka kvality sk"
    Author infoSimona Šályová, Janka Táborecká-Petrovičová, Alena Kaščáková
    Author Budinská Simona 1992- (34%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Co-authors Táborecká Petrovičová Janka 1979- (33%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Kaščáková Alena 1964- (33%) UMBEF05 - Katedra kvantitatívnych metód a informačných systémov
    Source document Innovations in science and education : CBU international conference proceedings 2017, Prague, March 22-24. Pp. 437-442. - Prague : Central Bohemia University, 2017 ; Innovations in science and education CBU international conference
    Keywords marketing orientation   market-oriented behavior   potravinársky priemysel - food industry   značky kvality - quality marks   kvalita potravín - food quality  
    LanguageEnglish
    CountryCzech Republic
    systematics 334
    Public work category AFC
    No. of Archival Copy41707
    Repercussion categoryRAJÍĆ, Tamara - NIKOLIĆ, Ivan - MILOŠEVIĆ, Isidora. An integrative model of relationship quality in higher education setting : evidence from Serbia. In Industrija [online]. 2019, vol. 47, no. 2, pp. 43-59 [cit. 2019-09-04]. ISSN 2334-8526. Dostupné na: http://scindeks.ceon.rs/article.aspx?query=ISSID%26and%2614570&page=2&sort=8&stype=0&backurl=%2fissue.aspx%3fissue%3d14570
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
    unrecognised

    unrecognised

  2. TitleMarketing orientation of manufacturing and trading businesses from foodstuff industry in Slovakia
    Author infoSimona Šályová, Janka Táborecká-Petrovičová
    Author Budinská Simona 1992- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Co-authors Táborecká Petrovičová Janka 1979- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Source document Economics and business management in the 21st century : zborník recenzovaných příspěvků, 3rd international scientific conference, 23rd-24th November 2016, Ostrava. S. 151-160. - Ostrava : VŠB - Technická univerzita Ostrava, 2016 ; Economics and business management in the 21st century medzinárodná vedecká konferencia
    Keywords marketingová orientácia   marketing orientation   výkonnosť podniku - podniková výkonnosť - industrial productivity - business performance   konkurenčné výhody - konkurenčná výhoda - competitive advantages   competitive advantages  
    LanguageEnglish
    CountryCzech Republic
    systematics 330
    Public work category AFC
    No. of Archival Copy37499
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
    unrecognised

    unrecognised



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