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Title Marketing audit and factors influencing its use in practice of companies (from an expert point of view) Author info Denisa Lipnická, Jaroslav Ďaďo Author Lipnická Denisa 1987- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Co-authors Ďaďo Jaroslav 1954- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Journal of Competitiveness : odborný vědecký časopis vydávaný pod záštitou Fakulty managementu a ekonomiky Univerzity Tomáše Bati ve Zlíně : the scientific periodical published by the Faculty of Management and Economics of Tomas Bata University in Zlín. Roč. 5, č. 4 (2013), s. 26-42. - Zlín : Univerzita Tomáše Bati ve Zlíně, 2013 Keywords Delphi metóda marketingový audit - marketing auditing marketingová výkonnosť Delphi method marketing performance Language English Country Czech Republic systematics 339.138 657.6 Public work category ADM No. of Archival Copy 27758 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika 
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Title Marketing audit - way of understanding company's opportunities and threats arising out of macroeconomic environment Author info Denisa Lipnická Author Lipnická Denisa 1987- (100%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Marketing management in practice : papers from international scientific conference "Marketing on the international markets of commodities and services: global aspects", [Banská Bystrica, February 2012]. S. 143-148. - Banská Bystrica : Matej Bel University, 2012 / Ďaďo Jaroslav 1954- ; Musová Zdenka 1971- ; Marketing management in practice medzinárodná vedecká konferencia Keywords marketingový audit - marketing auditing makroekonomické prostredie macroeconomic environment marketing auditors marketing performance Language English Country Slovak Republic systematics 339.138 Annotation The paper is dealing with the issue of marketing audit and its importance in the identification of opportunities and threats of companies arising out of their macroeconomic environment. The main aim is to find out and highlight the connection between macroeconomics and marketing audit as a tool of improving marketing performance of companies. Marketing audit is presented as a part of marketing management and as an important prerequisite for company's achievement in demanding competitive and changing conditions of various markets. The paper also highlights the role of marketing auditors in process of bringing new information not only about macroeconomic but also microeconomic external environment of companies. Public work category AFC No. of Archival Copy 24897 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised
Title Meranie marketingovej výkonnosti v oblasti distribúcie vo vybranom podniku Par.title [Marketing performance measuring of distribution in a chosen firm] Subtitle diplomová práca Author info Peter Prekop; vedúci diplomovej práce: Janka Petrovičová Author Prekop Peter
Another authors Táborecká Petrovičová Janka 1979- (Školiteľ (konzultant))
Corporation Univerzita Mateja Bela . Ekonomická fakulta . Katedra ekonomiky a manažmentu podniku , Banská Bystrica, Slovensko Issue data Banská Bystrica , 2008. - 66 s. : grafy, obr., tab. + Prílohy Note Súbežný názov v angl.. - Katedra ekonomiky a manažmentu podniku Ekonomickej fakulty Univerzity Mateja Bela v Banskej Bystrici Keywords marketingová výkonnosť distribúcia - distribution podniky - business enterprises marketing performance distribution podnikanie - business - entrepreneurship Language Slovak Country Slovak Republic systematics 334.72 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xk - Kvalifikačné práce Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info KP 13341 Univerzita Mateja Bela Universal reading room – deposit. Available in 2 days. In-Library Use Only Title Measurement of marketing performance of distribution channels - case study Konštrukta Industry, ltd Par.title Meranie výkonu distribučných kanálov v podniku Konštrukta Industry, a.s. Author info Janka Petrovičová Author Táborecká Petrovičová Janka 1979- UMBEF03 - Katedra ekonomiky a manažmentu podniku
Source document Studia Universitatis "Vasile Goldis" : seria Stiinte Economice. Roč. 18, č. 1 (2008), s. 170-178. - Arad, Rumunsko : Studia Universitatis "Vasile Goldis", 2008 Note Bibl.: s. 177-178 Keywords distribution channels distribution strategy marketing performance merania - measurements distribučné kanály distribučná stratégia marketingový výkon Language English Country Romania systematics 336 Public work category ADE No. of Archival Copy 12415 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised