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Title Targeting of online advertising using logistic regression Author info Erik Šoltés, Janka Táborecká-Petrovičová, Romana Šipoldová Author Šoltés Erik (60%)
Co-authors Táborecká Petrovičová Janka 1979- (20%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Šipoldová Romana (20%)
Source document E+M Ekonomie a Management. Roč. 23, č. 4 (2020), s. 197-214. - Liberec : Technická univerzita v Liberci, 2020 Keywords online marketing targeting logistic regression metrika (matematika) - metric (mathematics) Headings Geogr. Slovensko Form. Descr. články - journal articles Language English Country Czech Republic Annotation Recently, the internet became the dominant medium in marketing and comparing the development of expenditures into advertising indicates the dominance of online advertising will be inevitably stronger. Internet advertising compared to traditional media advertising has plenty of advantages hence online marketing exhibits a huge expansion in recent era. To fully utilize the potential of online marketing, it is necessary to effectively target activities of relevant internet users with the real presumption they will purchase promoted products or services. The paper is focused on demographic targeting by the mean of logistic regression models. Explanatory variables in presented application are arising from affinities of internet webpages visited by particular users and areas of their interests that are identified from their online behaviour. Our paper provides binomial logistic mode whose role is to predict the gender of internet user and multinomial logistic model constructed for the estima URL Link na plný text Link na zdrojový dokument Public work category ADM No. of Archival Copy 50642 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika 
article
Title Distance generated by a fuzzy compatibility Author info Vladimír Janiš, Andreja Tepavčević Author Janiš Vladimír 1963- UMBFP10 - Katedra matematiky
Co-authors Tepavčević Andreja
Source document Indian journal of pure and applied mathematics. Vol. 35, no. 6 (2004), pp. 737-745. - New Delhi : The Indian National Science Academy, 2004 Keywords metrika (matematika) - metric (mathematics) fuzzy kompatibilita fuzzy topológia Language English Country India systematics 515.1 Public work category ADE No. of Archival Copy 1582 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika article
Title Metric in a space with fuzzy compatibility Author info Vladimír Janiš, Andreja Tepavčevic Title Subtitle Translation : Metrika v priestore s fuzzy kompatibilitou Author Janiš Vladimír 1963- (50%) UMBFP10 - Katedra matematiky
Co-authors Tepavčevic Andreja (50%)
Source document Proceedings of AGOP 2001, July 10-13, 2001. S. 67-69. - Oviedo : University of Oviedo, 2001 Note Res. angl., bibliogr. odkazy: s. 69 Keywords matematická analýza - mathematical analysis fuzzy kompatibilita metrika (matematika) - metric (mathematics) Language English Country Spain systematics 517 Public work category AEC Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
unrecognised
Title Greatest common subgroup and smallest common supergroup of two finite groups and related metrics on a system of finite groups Author info Peter Maličký Title Subtitle Translation : Najväčšia spoločná podgrupa a najmenšia spoločná nadgrupa dvoch konečných grúp a metriky na systéme konečných grúp Author Maličký Peter 1956- (100%) UMBFP10 - Katedra matematiky
Source document Acta Universitatis Matthiae Belii : series mathematics : natural sciences series, Roč. 5. S. 85-90. - Banská Bystrica : Univerzita Mateja Bela, 1997 / Haviar Alfonz ; Monoszová Gabriela 1955- Note Lit. 7 zázn. v angl., češ., slov. Keywords algebra - algebra grupy metrika (matematika) - metric (mathematics) štúdie Language English Country Slovak Republic systematics 512 Public work category AED Catal.org. UKUMB###KHPV###BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
book
Title A Metric on a System of Ordered Sets Author info Alfonz Haviar, Pavel Klenovčan Author Haviar Alfonz (50%) UMBFP10 - Katedra matematiky
Co-authors Klenovčan Pavel 1950- (50%) UMBFP10 - Katedra matematiky
Source document Mathematica Bohemica. Roč. 121, č. 2 (1996), s. 123-131. - Praha : Academy of Sciences, Mathematical Institute, 1996 Keywords metrika (matematika) - metric (mathematics) usporiadané množiny - ordered sets Language English Country Czech Republic systematics 51 Public work category ADE No. of Archival Copy 12499 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ unrecognised
Title Metrics on systems of finite algebras Par.title Metriky na systémoch konečných algebier Author info Alfonz Haviar Title Subtitle Translation : Metriky na systémoch konečných algebier Author Haviar Alfonz UMBFP10 - Katedra matematiky
Source document Acta Universitatis Matthiae Belii : series Mathematics, No. 3. S. 9-16. - Banská Bystrica : Matej Bel University, 1995 / Monoszová Gabriela 1955- Note Bibl.: .5 zázn. v angl., obr.1 Keywords algebraické štruktúry - algebraic structures metrika (matematika) - metric (mathematics) štúdie Language English Country Slovak Republic systematics 512 Annotation Res. angl. Public work category AED Catal.org. UKUMB###UK UMB###BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ book
Title On the S-distance between posets Author info Pavel Klenovčan Title Subtitle Translation : O S-vzdialenosti medzi posetmi Author Klenovčan Pavel 1950- UMBPF03 - Katedra matematiky
Source document Acta Universitatis Matthiae Belii : series Mathematics, No. 3. 61-65. - Banská Bystrica : Matej Bel University, 1995 / Monoszová Gabriela 1955- Note Res. angl., lit.2 zázn., obr.1 Keywords usporiadané množiny - ordered sets posety metrika (matematika) - metric (mathematics) štúdie Language English Country Slovak Republic systematics 519.1 Public work category AED Catal.org. UKUMB###UK UMB###BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ book
Title The distance poset of posets Author info Pavel Klenovčan Title Subtitle Translation : Čiastočne usporiadaná množina vzdialeností čiastočne usporiadaných množín Author Klenovčan Pavel 1950- UMBFP10 - Katedra matematiky
Source document Acta Universitatis Matthiae Belii : Natural Sciences Series. Series Mathematic, No. 2. 43-48. - Banská Bystrica : Univerzita Mateja Bela, 1994 / Janiš Vladimír 1963- ; Monoszová Gabriela 1955- Note Obr.1, lit. 6 zázn. v angl., res. angl Keywords matematika - mathematics čiastočne usporiadané množiny metrika (matematika) - metric (mathematics) poset vzdialeností štúdie Language English Country Slovak Republic systematics 519.1 Public work category AED Catal.org. UKUMB###UK UMB###UK UMB###BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ book