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Records found: 2  
Your query: Keywords = "percepčné hodnotenie"
  1. TitleDefining domestic destination attractiveness: Gen-Y and Gen-Z perceptions
    Author infoKristína Pompurová ... [et al.]
    Author Pompurová Kristína 1983- (55%) UMBEF01 - Katedra cestovného ruchu
    Co-authors Šimočková Ivana 1985- (42%) UMBEF01 - Katedra cestovného ruchu
    Rialti Riccardo (3%)
    Source document Current issues in tourism. Vol. 27, no. 12 (2024), pp. 2004-2022. - Abingdon : Taylor & Francis Group, 2024
    Keywords cestovný ruch - turizmus - tourism   destinácie cestovného ruchu   percepčné hodnotenie   mladé generácie  
    Form. Descr.články - journal articles
    LanguageEnglish
    CountryGreat Britian
    AnnotationDestination attractiveness influences tourists’ destination choices and may be the most important determinant to visit or revisit a destination. This paper points out four approaches to destination attractiveness and deals with the most common one, the perceptive concept. Since perceived destination attractiveness is affected by familiarity with the destination, the paper focuses on the domestic tourism market. Bearing in mind the heterogeneity of domestic visitors, it focuses on young generations presenting a long-term perspective market. The aim of this study is to assess the perceived domestic destination attractiveness among GenY and GenZ and determine if there is a correlation between overall perceived destination attractiveness and the target market based on belonging to a specific generation. Research methods, combining sociological questioning through questionnaires, indicator of destination attractiveness ratio – DAR (originally designed by authors), importance-performance analysis (IPA), and expert panel were used. The results show that Slovakia and Czechia are attractive to young locals. Differences occur when comparing the perception of destination attractiveness by individual generations. The perceived attractiveness cannot, therefore, be examined on the example of heterogeneous visitors, as it has been common in the scientific literature until now; homogeneity of the target market is imperative.
    URLLink na zdrojový dokument
    Public work category ADC
    No. of Archival Copy54439
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
    ReferencesPERIODIKÁ-Súborný záznam periodika
  2. TitlePercepčné hodnotenie fonickej interferencie slovenčiny a angličtiny
    Author infoZdena Katreniaková
    Author Katreniaková Zdena UMBFI03 - Katedra anglistiky a amerikanistiky
    Source documentZborník mladých filológov Univerzity Mateja Bela 1. S. 102-107. - Banská Bystrica : Univerzita Mateja Bela
    NoteRes. angl., bibliogr. odkazy: s. 107
    Keywords angličtina - anglický jazyk - English language   slovenčina - Slovak language - slovenský jazyk   fonická interferencia   percepčné hodnotenie  
    systematics 802.0
    Public work category AED
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
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