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Title Persuasive-communication and manipulative-communication concepts in television programme of the reality TV genre Author info Veronika Gondeková Author Gondeková Veronika 1990- (100%) UMBFF12 - Katedra slovenského jazyka a komunikácie
Source document Media Literacy and Academic Research : scientific journal. Vol. 1, no. 2 (2018), pp. 51-59. - Trnava : University of SS. Cyril and Methodius in Trnava, 2018 Keywords persuazívno-komunikačné koncepcie - persuasive-communication concepts persuazívne stratégie - persuasive strategies komunikačné nástroje - communication tools manipulácia - manipulovanie - manipulation televízne vysielanie - television broadcasting Language English Country Slovak Republic systematics 659 Annotation The study explores determinants of the nature of communication concepts. A communication concept is a communication access which is used by communicators to reach their goal. In text a communication concept is realised by communication tools. There are three types of communication tools: persuasive techniques, arguments and stereotypes. Communication tools are the main determinants of a communication concept’s nature. A communication concept can be persuasive-communication and manipulative-communication. The nature of communication concept as whole is determined by the position of its components on an axis between persuasion and manipulation. The aim of this study is to characterize and theoretically determine components of communication concepts in reality TV programmes of reality TV in Slovakia Public work category ADN No. of Archival Copy 44031 Repercussion category PECNÍKOVÁ, Jana. Cultural transfer or culture as transfer. In Kultúrny transfer v zjednotenej Európe. Tallin : Teadmus, 2022. ISBN 978-9916-9704-9-2, pp. 10-23.
Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ References PERIODIKÁ-Súborný záznam periodika 
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Title Manipulatívnosť a persuazívnosť v súčasných mediách Subtitle diplomová práca Author info Renáta Koštialová; školiteľ: Pavol Odaloš Author Koštialová Renáta
Another authors Odaloš Pavol 1960- (Školiteľ (konzultant))
Corporation Univerzita Mateja Bela . Filozofická fakulta . Katedra slovenského jazyka a komunikácie , Banská Bystrica, Slovensko Issue data Banská Bystrica , 2017. - 83 s. Keywords persuazívnosť - persuasiveness persuazívne stratégie - persuasive strategies stereotypy - stereotypes Language Slovak Country Slovak Republic systematics 81 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xk - Kvalifikačné práce Copy count 1, currently available 0, at library only 1 
book
Title Persuasive Strategien in der Pressesprache am Beispiel von Überschriften Subtitle diplomová práca Author info Anna Golianová; školiteľ: Zuzana Tuhárska Author Golianová Anna
Another authors Gašová Zuzana 1977- (Školiteľ (konzultant))
Corporation Univerzita Mateja Bela . Filozofická fakulta . Katedra germanistiky , Banská Bystrica, Slovensko Issue data Banská Bystrica , 2014. - 86 s. Keywords persuázia - presviedčanie - persuasion persuazívne stratégie - persuasive strategies stratégia autority Language German Country Slovak Republic systematics 811 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xk - Kvalifikačné práce Copy count 1, currently available 0, at library only 1 book