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Title Image a firemní identita Author info Jitka Vysekalová, Jiří Mikeš, Jan Binar Author Vysekalová Jitka
Co-authors Mikeš Jiří
Binar Jan
Issue data Praha : Grada Publishing , 2020. - 223 s. : fotogr., il., tab., 25 cm Issue 2., aktualiz. a rozš. vyd. Edition Expert ISBN 978-80-271-2841-9 Note Bibliografia s. 213-219. Bibliografické odkazy. Register Keywords podniková identita podnikový imidž - imidž organizácie - corporate image firmy - firms corporate identity companies Form. Descr. kolektívne monografie - collective monographies Language Czech Country Czech Republic systematics 005.336 005.336.6 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 376151 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Vplyv spoločensky zodpovedného správania na budovanie imidžu podniku Subtitle diplomová práca Author info Richard Čislák; školiteľ: Zdenka Musová Author Čislák Richard
Another authors Musová Zdenka 1971- (Školiteľ (konzultant))
Corporation Univerzita Mateja Bela . Ekonomická fakulta . Katedra ekonomiky a manažmentu podniku , Banská Bystrica, Slovensko Issue data Banská Bystrica , 2019. - 85 s. Keywords spoločensky zodpovedné správanie podnikový imidž - imidž organizácie - corporate image spoločensky zodpovedné aktivity Form. Descr. diplomové práce - master’s theses Language Slovak Country Slovak Republic systematics 339.9 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xk - Kvalifikačné práce Copy count 1, currently available 0, at library only 1 
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Title Marketing, komunikácia a identita vzdelávacích inštitúcií Subtitle vedecká monografia Author info Jakub Ptačin, Ľudmila Čábyová Author Ptačin Jakub
Co-authors Čábyová Ľudmila
Issue data Trnava : Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie , 2016. - 163 s. : fotogr., gr., il., tab., 21 cm Issue 1. vyd. ISBN 978-80-8105-834-9 Note Bibliografia. Bibliografické odkazy Keywords vzdelávacie inštitúcie - educational institutions marketing marketingová komunikácia - communication in marketing - marketing communication podnikový imidž - imidž organizácie - corporate image Form. Descr. monografie - monographies Language Slovak Country Slovak Republic systematics 37.091:061 658.8 658.8:316.77 005.336.6 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 1 
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Call number Location Sublocation Umiestnenie Info 380848 Univerzita Mateja Bela Department of absent lending Title Firemná identita ako základ marketingovej komunikácie vybraného podniku Subtitle diplomová práca Author info Karolína Bobríková; školiteľ: Janka Táborecká Petrovičová Author Bobríková Karolína
Another authors Táborecká Petrovičová Janka 1979- (Školiteľ (konzultant))
Corporation Univerzita Mateja Bela . Ekonomická fakulta . Katedra ekonomiky a manažmentu podniku , Banská Bystrica, Slovensko Issue data Banská Bystrica , 2015. - 153 s. Keywords podniková identita podnikový imidž - imidž organizácie - corporate image marketingová komunikácia - communication in marketing - marketing communication Language Slovak Country Slovak Republic systematics 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xk - Kvalifikačné práce Copy count 1, currently available 0, at library only 1 book
Title Zhodnotenie imidžu organizácie poskytujúcej verejné služby Subtitle bakalárska práca Author info Simona Majerová; školiteľ: Lenka Štefčeková Author Majerová Simona
Another authors Štefčeková Lenka 1987- (Školiteľ (konzultant))
Corporation Univerzita Mateja Bela . Ekonomická fakulta . Katedra verejnej ekonomiky a regionálneho rozvoja , Banská Bystrica, Slovensko Issue data Banská Bystrica , 2013. - 59 s. Keywords verejné služby - public utilities - public services podnikový imidž - imidž organizácie - corporate image marketing neziskový marketing - non-profit marketing Language Slovak Country Slovak Republic systematics 352 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xk - Kvalifikačné práce Copy count 1, currently available 0, at library only 1 book
Title Budovanie imidžu podniku na sociálnych sieťach vo vzťahu k spotrebiteľom generácie Y Author info Veronika Kuchárová Mačkayová Author Kuchárová Mačkayová Veronika 1975- (100%) UMBEF09 - Inštitút manažérskych systémov (detašované pracovisko Poprad)
Source document Management of organizations in real and virtual environment: opportunities and challenges 4 : zborník vedeckých statí, medzinárodná vedecká konferencia pod rovnomenným názvom "Management of organizations in real and virtual environment: opportunities and challenges 4", 8. - 9. november 2012, Poprad. S. [1-9]. - Banská Bystrica : Univerzita Mateja Bela, Ekonomická fakulta, 2012 / Lesáková Ľubica 1949- ; Táborecká Petrovičová Janka 1979- ; Klementová Vladimíra 1980- ; Vinczeová Miroslava 1971- ; Management of organizations in real and virtual environment: opportunities and challenges medzinárodná vedecká konferencia Keywords sociálne siete - social networks podnikový imidž - imidž organizácie - corporate image generácia Y - generation Y Language Slovak Country Slovak Republic systematics 334.722.1 Annotation The author pays attention to a problem of company image establishment in social networks within the context of generation Y consumers´ address. Expansion of Web 2.0 and social networks had an important impact on the way how companies apply marketing communication nowadays. Classic tools of marketing communication which use print media, TV and the radio are forced out by electronic media. Social networks become a full-value tool of marketing communication. By means of active utilization of social networks companies may profit from many advantages, e.g. to understand customers´ needs better, build better relations with customers, include them to the process of innovation, accept incentives and ideas concerning products innovation, succeed with new products when they are launched to the market, supported by products reviews obtain permanent feedback and last but not least to help to create and establish company image. The decision to determine company profile (or brand, product profile) on the social network is strengthened by the fact that they are visited by millions of people every day. In the process of company image creation on social networks the author concentrates on generation Y consumers. In general the greatest worldwide change which mostly influenced this generation is the launch of IKT. The most critical objective difference compared to previous generations is that children of Y generation were the first who were growing up with the Internet. Active application and utilization of mobile phones, computers, communication through ICQ, chat or Skype, sending SMS, MMS or electronic post and sharing own ideas and feelings on social networks became a routine part if their lives since their youth and for younger generation since their childhood. The author supposes that young people actively accept arrangement of their favourite brands profiles on social networks and they consider social networks as equal tools of marketing communication and company image formulation. Based on the results of primary research the author may say that even 84.93 % of respondents perceive benefits of communication technologies as benefits which simplified their lives. They especially appreciate the fact that IKT enable them to utilize their time more effectively (64.35 %). Of the research sample (n=418 respondents) 94.50% of respondents have already created their profile on one of the social networks. Seven out of ten respondents (72.70 %) use social networks every day and four of them (44.13 %) use them several times a day. Acquired data prove an assumption that social network such as Facebook, Twitter or YouTube may advance marketing communication to much more faster and effective level and by its means to build a positive image of company in minds of young people. Public work category AFD No. of Archival Copy 25198 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xpca - PUBLIKAČNÁ ČINNOSŤ 
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Title Percepcia imidžu organizácie v intenciách udržateľného rozvoja Subtitle diplomová práca Author info Andrea Hrušková; školiteľ: Marta Halašová Author Hrušková Andrea
Another authors Halašová Marta 1952- (Školiteľ (konzultant))
Corporation Univerzita Mateja Bela . Fakulta prírodných vied . Katedra životného prostredia , Banská Bystrica, Slovensko Issue data Banská Bystrica , 2012. - 72 s. Keywords udržateľný rozvoj - trvalo udržateľný rozvoj - sustainable development trvalá udržateľnosť marketingové stratégie - marketing strategy podnikový imidž - imidž organizácie - corporate image súkromné školy - private schools Language Slovak Country Slovak Republic systematics 339.138 355.43 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xk - Kvalifikačné práce Copy count 1, currently available 0, at library only 1 book
Title Imidž Ekonomickej fakulty a možnosti jeho zlepšovania Subtitle bakalárska práca Author info Katarína Pintérová; školiteľ: Marian Kika Author Pintérová Katarína
Another authors Kika Marián 1952- (Školiteľ (konzultant))
Corporation Univerzita Mateja Bela . Ekonomická fakulta . Katedra verejnej ekonomiky , Banská Bystrica, Slovensko Issue data Banská Bystrica , 2011. - 45 s. Corporation keywords Ekonomická fakulta Univerzity Mateja Bela
Keywords verejné služby - public utilities - public services vzdelávacie organizácie - educational organizations podnikový imidž - imidž organizácie - corporate image Language Slovak Country Slovak Republic systematics 371 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xk - Kvalifikačné práce Copy count 1, currently available 0, at library only 1 book
Title Imidž podniku verejných služieb a možnosti jeho zlepšovania Subtitle bakalárska práca Author info Gabriela Koniarová; vedúci bakalárskej práce: Marián Kika Author Koniarová Gabriela
Another authors Kika Marián 1952- (Školiteľ (konzultant))
Corporation Univerzita Mateja Bela . Ekonomická fakulta . Katedra verejnej ekonomiky , Banská Bystrica, Slovensko Issue data Banská Bystrica , 2010. - 30 s. : tab., schémy Note Katedra verejnej ekonomiky Ekonomická fakulta Univerzita Mateja Bela Keywords podnikový imidž - imidž organizácie - corporate image verejné služby - public utilities - public services podniky verejných služieb Language Slovak Country Slovak Republic systematics 338.2 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xk - Kvalifikačné práce Copy count 1, currently available 0, at library only 1 book
Title Image a firemní identita Author info [Jitka Vysekalová, Jiří Mikeš] Author Vysekalová Jitka
Co-authors Mikeš Jiří
Issue data Praha : GRADA Publishing , 2009. - 190 s. : il. Issue 1. vyd. Edition Expert ISBN 978-80-247-2790-5 Note Bibliografia s. 183-187. Register Keywords podniková identita corporate identity podnikový imidž - imidž organizácie - corporate image prípadové štúdie - case studies Language Czech Country Czech Republic systematics 005.336 005.336.6 (078.7) Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 0, at library only 2 
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Call number Location Sublocation Umiestnenie Info 309296 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 310144 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only
