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Your query: Keywords = "pragmatic approach"
  1. TitleWhat do terminological expressions in the media indicate?
    Author infoDagmar Škvareninová
    Author Škvareninová Dagmar 1971- (100%) UMBEF06 - Katedra odbornej jazykovej komunikácie
    Source document Acta Linguistica No 10 : teaching foreign languages at universities : vedecký zborník. S. 60-68. - Banská Bystrica : Vydavateľsto Univerzity Mateja Bela - Belianum, 2015 / Olejárová Miriam 1951- ; Benčiková Dana 1971- ; Dósa Ildikó ; Holeš Jan 1973 ; Chorvát Ján 1948- ; Kovátsné Loch Ágnes ; Mešková Ľudmila 1948- ; Rosenbaum Franková Lucia 1979- ; Spišiaková Mária 1959- ; Zelenková Anna 1952-
    Keywords slovenská terminológia   terminologické výrazy   terminológia - terminology   printové médiá - print media   pragmatic approach  
    LanguageEnglish
    CountrySlovak Republic
    systematics 81=162.4
    AnnotationDifferent groups of terminological expressions from print media are dealt with in this paper. Various groups of these expressions, which have been excerpted from the renowned magazine The Economist, are primarily studied in their pragmatic perspective. This approach towards terminological expressions thus highlights their indications in media communication and at the same time it proves the fact that terminological expressions mirror the current situation in society. Besides this, the study focuses on some specific terminological expressions that either designate recent changes worldwide or name some specific phenomena, which are typical of a particular society with its culture. In addition to this, the study should broaden the knowledge not just of professionals in the field of linguistics and economy, but it might be a useful contribution to whoever is interested in these issues.
    Public work category AED
    No. of Archival Copy35708
    Catal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Databasexpca - PUBLIKAČNÁ ČINNOSŤ
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