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Title Experiential marketing Subtitle a practical guide to interactive brand experiences Author info Shirra Smilansky Author Smilansky Shirra
Issue data New York : Kogan Page , 2018. - 304 s. : gr., il., tab., 24 cm Issue 2nd ed. ISBN 978-0-7494-8096-7 Note Bibliografické odkazy. Register Keywords skúsenostný marketing - experiential marketing obchodné značky - brand names products - brand names - commercial brands - trademarks marketingová komunikácia - communication in marketing - marketing communication Language English Country United States of America systematics 658-626 658.8:316.77 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 368805 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Themenwelten im Tourismus Subtitle Marktstrukturen - Marketing-Management - Trends Author info Albrecht Steinecke Author Steinecke Albrecht
Issue data München : Oldenbourg Verlag , 2009. - xii, 349 s. : il., 25 cm Issue [1. Aufl.] ISBN 978-3-486-58558-2 Note Bibliografia s. 288-349 Keywords cestovný ruch - turizmus - tourism manažment - management skúsenostný marketing - experiential marketing Language German Country Germany systematics 338.48 339.138 005.21 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 308278 Univerzita Mateja Bela Department of tourism In-Library Use Only Title Erlebnisinszenierung im Tourismus Subtitle Erfolgreich mit emotionalen Produkten und Dienstleistungen Author info hrsg. von Klaus Weiermair, Alexandra Brunner-Sperdin Another authors Weiermair Klaus (Compiler)
Brunner-Sperdin Alexandra (Compiler)
Issue data Berlin : Erich Schmidt Verlag , 2006. - 248 s., 24 cm Issue [1. Aufl.] ISBN 3-503-09748-1 Note Bibliogr. odkazy Keywords cestovný ruch - turizmus - tourism turistický ruch marketing skúsenostný marketing - experiential marketing Language German Country Germany systematics 338.48 339.138 133.2 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 291411 Univerzita Mateja Bela Department of tourism In-Library Use Only
