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Title Places Subtitle identity, image and reputation Author info Simon Anholt Author Anholt Simon
Issue data Basingstoke, UK : Palgrave Macmillan , c2010. - 168 s. : il., 24 cm Issue [1. vyd.] ISBN 978-0-230-23977-7 Note Bibliogr. odkazy. Reg. Keywords marketing marketing územia - territory marketing cestovný ruch - turizmus - tourism marketing miesta - place marketing Language English Country Great Britian systematics 338.48 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 Call number Location Sublocation Umiestnenie Info 323734 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only Title Handbook on tourism destination branding Author info with an introduction by Simon Anholt Another authors Anholt Simon (Author of introduction, etc.)
Issue data Madrid ; Brussels : World Tourism Organization : European Travel Commission , c2009. - 165 s. : il., tab., 29 cm Issue [1. vyd.] ISBN 978-92-844-1311-9, 978-92-990050-6-4 Note Bibliogr. s. [163]-165 Keywords cestovný ruch - turizmus - tourism príručky handbooks Language English Country Spain, Belgium systematics 338.48 (035) Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 Call number Location Sublocation Umiestnenie Info 328347 Univerzita Mateja Bela Department of tourism In-Library Use Only Title Competitive identity Subtitle the new brand management for nations, cities and regions Author info Simon Anholt Author Anholt Simon
Issue data Basingstoke [England] ; New York : Palgrave Macmillan , 2007. - 134 s. : il., tab., 24 cm Issue 1st ed. ISBN 978-0-230-50028-0 Note Bibliogr. s. 129. Reg. Keywords medzinárodná konkurencia marketing miesta - place marketing international competition Language English Country Great Britian systematics 339.137 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 0, at library only 2 Call number Location Sublocation Umiestnenie Info 328459 Univerzita Mateja Bela Department of tourism In-Library Use Only 335308 Univerzita Mateja Bela Department of tourism In-Library Use Only