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Title Strategic database marketing Subtitle the masterplan for starting and managing profitable, custom-based marketing program Author info Arthur Middleton Hughes Author Hughes Arthur Middleton
Issue data New York : McGraw-Hill , 2000. - viii, 439 s. : grafy, ilustr., tab., 24 cm Issue 2nd ed. ISBN 0-07-135182-5 Note Bibliografické odkazy. Menný a vecný register. Keywords databázový marketing plánovanie - planning marketingové plánovanie - marketing planning strategický marketing - strategic marketing Language English Country United States of America systematics 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 250367 Univerzita Mateja Bela Universal reading room In-Library Use Only