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Title Consumer Behavior and Marketing Action Author info Henry Assael Author Assael Henry
Issue data Boston : PWS-Kent Publishing Company , c1992. - xx, 748 s. : il., 24 cm Issue 4th ed. ISBN 0-534-92552-9 Note Bibliografické odkazy. Register Cover Title Consumer Behavior & Marketing Action Keywords zákazníci - customers spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour marketing Language English Country United States of America systematics 658.8/342 339.138 -057.187 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 262597 Univerzita Mateja Bela Economic reading room In-Library Use Only