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Title Essentials of Marketing Research Author info William G. Zikmund, Barry J. Babin Author Zikmund William G.
Co-authors Babin Barry J.
Issue data South-Western, Cengage Learning , 2012. - 452 s. : il., 28 cm Issue 5th ed. Edition International Edition ISBN 978-1-133-27343-1 Note Bibliografia s. 437-443. Register Keywords marketingový výskum - výskum trhu - marketing research - market research analýzy - analysis Language English Country Australia systematics 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 334314 Univerzita Mateja Bela Economic reading room In-Library Use Only
