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Title Marketing strategy and management Author info Michael J. Baker Author Baker Michael J.
Issue data Palgrave ; Hampshire , 2000. - 542 s. : grafy, tab., 25 cm Issue 3rd edition ISBN 0-333-74856-5 Keywords marketingové stratégie - marketing strategy marketingový mix - marketing mix zákazníci - customers Language English Country Great Britian systematics 339.138 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 247052 Univerzita Mateja Bela Economic reading room Fond MBA In-Library Use Only Title Marketing Subtitle Theory and Practice Author info edited by Michael J. Baker Another authors Baker Michael J. (Editor)
Issue data London : Macmillan Publishers , 1995. - xii, 442 s. : il., tab., 25 cm Issue 3rd ed. ISBN 0-333-65039-5 Keywords marketing komunikácia - communication medzinárodný obchod - international trade Language English Country Great Britian systematics 339.138 316.772 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 296559 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Marketing Subtitle An Introductory Text Author info Michael J. Baker Author Baker Michael J.
Issue data London : Macmillan Press , 1994. - xxiii, 646 s. : il., 24 cm Issue 5th ed. ISBN 0-333-57505-9 Keywords marketing Form. Descr. učebnice - textbooks Language English Country Great Britian systematics 339.138(075) Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 296558 Univerzita Mateja Bela Economic reading room In-Library Use Only