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Title Essentials of marketing research Subtitle putting research into practice Author info Kenneth E. Clow, Karen E. James Author Clow Kenneth E.
Co-authors James Karen E.
Issue data Thousand Oaks, California : Sage Publications , 2014. - xxii, 497 s. : il., tab., 26 cm ISBN 978-1-4129-9130-8 Note Bibliografické odkazy. Register Keywords marketingový výskum - výskum trhu - marketing research - market research marketing Form. Descr. monografie - monographies Language English Country United States of America systematics 658.8:005.52 658.8 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 379332 Univerzita Mateja Bela Department of economics In-Library Use Only Title Reklama, propagace a marketingová komunikace Author info Kenneth E. Clow, Donald Baack; [překlad Vladimír Paulíny] Author Clow Kenneth E.
Co-authors Baack Donald
Another authors Paulíny Vladimír (Translator)
Issue data Brno : Computer Press , 2008. - xx, 484 s. : il., 30 cm Issue 1. vyd. ISBN 978-80-251-1769-9 Note Bibliografické odkazy. Registre Keywords marketingová komunikácia - communication in marketing - marketing communication reklama a propagácia - advertising and promotion integrovaná marketingová komunikácia - integrated marketing communication integrated marketing communication Form. Descr. príručky - handbooks Language Czech Country Czech Republic systematics 659.1 658.8:316.77 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 0, at library only 2 
book
Call number Location Sublocation Umiestnenie Info 310137 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only 374065 Univerzita Mateja Bela Economic reading room In-Library Use Only
