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Title Lázeňství Subtitle management a marketing Author info Dagmar Jakubíková ... [et al.] Author Jakubíková Dagmar
Issue data Praha : Grada Publishing , 2019. - 351 s. : il., mp., tab., 24 cm Issue 1. vyd. Edition Expert ISBN 978-80-271-2461-9 Note Bibliografia s. 320-336. Register Keywords kúpeľníctvo - balneológia - balneology dejiny - história - history manažment cestovného ruchu - tourism management zdravotnícky manažment - manažment zdravotníctva - health service management marketing cestovného ruchu - tourism marketing Form. Descr. kolektívne monografie - collective monographies Language Czech Country Czech Republic systematics 615.838 615.838(091) 338.486 614.2:005 Annotation Resumé anglicky Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 377547 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Strategický marketing Subtitle strategie a trendy Author info Dagmar Jakubíková Author Jakubíková Dagmar
Issue data Praha : Grada , 2013. - 362 s. : obr., port., sch., tab., 25 cm Issue 2., rozš. vyd. Edition Expert ISBN 978-80-247-4670-8 Note Bibliografia s. 348-357. Register Keywords strategický marketing - strategic marketing marketingový mix - marketing mix marketingové koncepcie - marketing conceptions Form. Descr. monografie - monographies Language Czech Country Czech Republic systematics 658.8 658.8:005.21 339.138 Annotation Resumé anglicky Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 5, currently available 0, at library only 5 
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Call number Location Sublocation Umiestnenie Info 357727 Univerzita Mateja Bela Economic reading room In-Library Use Only 359545 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 368289 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 368972 Univerzita Mateja Bela Institute of managerial systems (Detached department Poprad) In-Library Use Only 382841 Univerzita Mateja Bela CC Kariérne centrum UMB In-Library Use Only Title Marketing v cestovním ruchu Subtitle jak uspět v domácí i světové konkurenci Author info Dagmar Jakubíková Author Jakubíková Dagmar
Issue data Praha : Grada Publishing , 2012. - 313 s. : il., tab., 24 cm Issue 2., aktualiz. a rozš. vyd. ISBN 978-80-247-4209-0 Note Bibliografia. Bibliografické odkazy. Register Keywords marketing cestovného ruchu - tourism marketing cestovný ruch - turizmus - tourism Form. Descr. monografie - monographies Language Czech Country Czech Republic systematics 338.487:658.8 338.48 Annotation Resumé anglicky Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 380976 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Marketing v cestovním ruchu Author info Dagmar Jakubíková Author Jakubíková Dagmar
Issue data Praha : Grada Publishing , 2009. - 288 s. : il., 24 cm Issue 1. vyd. Edition Marketing ISBN 978-80-247-3247-3 Note Bibliografia s. 279-283. Bibliogr. odkazy. Register Keywords marketing cestovný ruch - turizmus - tourism Language Czech Country Czech Republic systematics 658.8 338.48 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 0, at library only 2 
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Call number Location Sublocation Umiestnenie Info 310539 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only 318728 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only
