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Title Why marketing to women doesn't work Subtitle using market segmentation to understand consumer needs Author info Jenny Darroch Author Darroch Jenny
Issue data New York : Palgrave Macmillan , 2014. - xxii; 231 s., 22 cm Issue [1st ed.] ISBN 978-1-137-35816-5 Note Bibliografia s. 215-225. Register Keywords marketing zákaznícke potreby - customer needs zákazníčky women consumers Language English Country United States of America systematics 339.138 -057.187 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 Call number Location Sublocation Umiestnenie Info 346212 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only