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Title The evolution of integrated marketing communications Subtitle the customer-driven marketplace Author info edited by Don E. Schultz ... [et al.] Another authors Schultz Don E. (Editor)
Issue data Abingdon : Routledge Taylor & Francis Group , 2011. - viii; 134 s. Issue 1st ed. ISBN 978-0-415-66892-7 Note Bibliografické odkazy. Register Keywords marketingová komunikácia - communication in marketing - marketing communication integrovaná marketingová komunikácia - integrated marketing communication Language English Country Great Britian systematics 339.138 005.57 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 341573 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only Title Moderní reklama Subtitle Umění zaujmout Author info Don E. Schultz Author Schultz Don E.
Issue data Praha : GRADA a.s. , 1995. - 668 s. Issue 1.vyd. ISBN 80-7169-062-7 Keywords reklama reklamné kampane marketing Language Czech systematics 659.1:330.3 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 219111 Univerzita Mateja Bela Economic reading room In-Library Use Only
