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Title Marketing podle cílových skupin Subtitle [jak žijeme, co kupujeme, čím se řídíme] Author info Jochen Kalka, Florian Allgayer; [z angl. orig. přeložila Barbora Nosková] Author Kalka Jochen
Co-authors Allgayer Florian
Another authors Nosková Barbora (Translator)
Issue data Brno : Computer Press , 2007. - vii, 270 s. : il., tab., 23 cm Issue 1. vyd. ISBN 978-80-251-1617-3 Note Register Keywords marketing marketingová komunikácia - communication in marketing - marketing communication spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour reklama reklama a propagácia - advertising and promotion Language Czech Country Czech Republic systematics 658.8:316.77 659.1 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 3, currently available 0, at library only 3 
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Call number Location Sublocation Umiestnenie Info 292691 Univerzita Mateja Bela Department of tourism In-Library Use Only 310127 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only 368290 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only
