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Title Advertising and promotion Subtitle an integrated marketing communications perspective Author info George E. Belch, Michael A. Belch Author Belch George E.
Co-authors Belch Michael A.
Issue data Boston, USA : McGraw-Hill , c2009. - 838 s. : il., tab., 28 cm Issue 8th ed. Edition Irwin/McGraw-Hill series in marketing ISBN 978-0-07-128440-0 Note Bibliogr. odkazy. Reg. Keywords reklama marketing marketingová komunikácia - communication in marketing - marketing communication reklama a propagácia - advertising and promotion Language English Country United States of America systematics 659.1 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 4, currently available 3, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 317470 Univerzita Mateja Bela Economic reading room In-Library Use Only 317471 Univerzita Mateja Bela Department of absent lending 317472 Univerzita Mateja Bela Department of absent lending 317473 Univerzita Mateja Bela Department of absent lending Title Introduction to Advertising and Promotion Subtitle An Integrated Marketing Communications Perspective Author info George E. Belch, Michael A. Belch Author Belch George E.
Co-authors Belch Michael A.
Issue data Homewood : IRWIN , 1993. - 836 s. Issue 2nd ed. ISBN 0-256-10516-2 Keywords propagácia reklama marketing komunikácia - communication Language English Country United States of America systematics 659.1=111 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 book
Call number Location Sublocation Umiestnenie Info 222006 Univerzita Mateja Bela Department of psychology In-Library Use Only