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Title Marketing communications Subtitle a European perspective Author info Patrick De Pelsmacker ... [et al.] Author Pelsmacker Patrick de 1957-
Co-authors Geuens Maggie
Bergh Joeri Van den
Issue data Harlow : Pearson Education Limited , 2010. - xxiii; 660 s. : fotogr., gr., 27 cm Issue 4th ed. ISBN 978-0-273-72138-3 Note Bibliografické odkazy. Register Keywords marketingová komunikácia - communication in marketing - marketing communication reklamy priamy marketing - direct marketing direct marketing reklama a propagácia - advertising and promotion Language English Country Great Britian systematics 339.138 005.57(339) 659.3 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 4, currently available 1, at library only 3 
book
Call number Location Sublocation Umiestnenie Info 337963 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 337964 Univerzita Mateja Bela Economic reading room In-Library Use Only 337965 Univerzita Mateja Bela Economic reading room In-Library Use Only 337966 Univerzita Mateja Bela Department of absent lending Title Marketingová komunikace Subtitle nástroje a techniky marketingové komunikace; aplikace marketingové komunikace v evropském kontextu; případové studie, příklady, výsledky výzkumů, barevná příloha Author info Patrick De Pelsmacker ... [et al.]; [z angl. orig. ... preložila Vlasta Šafaříková] Author Pelsmacker Patrick de 1957-
Co-authors Geuens Maggie
Bergh Joeri Van den
Another authors Šafaříková Vlasta (Translator)
Issue data Praha : Grada Publishing , 2009. - 600 s. : gr., tab., 25 cm Issue dotlač 1. vyd. Edition Expert ISBN 80-247-0254-1 Note Bibliografické odkazy. Register Keywords marketingová komunikácia - communication in marketing - marketing communication manažment - management managment Language Czech Country Czech Republic systematics 339.138 005 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 4, currently available 2, at library only 2 book
Call number Location Sublocation Umiestnenie Info 333944 Univerzita Mateja Bela Universal reading room In-Library Use Only 333945 Univerzita Mateja Bela Economic reading room In-Library Use Only 333946 Univerzita Mateja Bela Department of absent lending 333947 Univerzita Mateja Bela Department of absent lending Title Marketingová komunikace Author info Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh; [přeložila Vlasta Šafaříková] Author Pelsmacker Patrick de 1957-
Co-authors Geuens Maggie
Bergh Joeri Van den
Another authors Šafaříková Vlasta (Translator)
Issue data Praha : Grada Publishing , 2003. - 581 s. : il., 24 cm Issue 1. vyd. Edition Expert ISBN 80-247-0254-1 Note Bibliografia. Bibliografické odkazy. Register Keywords marketingová komunikácia - communication in marketing - marketing communication Form. Descr. monografie - monographies Language Czech Country Czech Republic systematics 658.8:316.77 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 3, currently available 2, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 246125 Univerzita Mateja Bela Department of absent lending – deposit. Available in 2 days. 25894 Univerzita Mateja Bela Economic reading room In-Library Use Only 387932 Univerzita Mateja Bela Department of absent lending
