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Title Strategic marketing management Subtitle planning, implementation and control Author info Richard M.S. Wilson and Colin Gilligan Author Wilson Richard M. S.
Co-authors Gilligan Colin
Issue data Oxford : Elsevier Butterworth-Heinemann , 2005. - xii, 867 s. : gr., il., tab., 28 cm Issue 3rd ed. ISBN 978-0-7506-5938-3 Note Reprinted 2007. - Bibliografia s. [813]-851. Register Keywords marketing strategický marketing - strategic marketing manažment - management strategický manažment - strategic management strategické plánovanie - strategic planning Form. Descr. učebnice - textbooks Language English Country Great Britian systematics 658.8:005.21 005 005.21 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 375014 Univerzita Mateja Bela Economic reading room In-Library Use Only
