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Title Mezinárodní marketing Subtitle [strategické trendy a příklady z praxe] Author info Hana Machková, Martin Machek Author Machková Hana
Co-authors Machek Martin
Issue data Praha : Grada , 2021. - 208 s. : il., mp., tab., 24 cm Issue 5. vyd. Edition Expert ISBN 978-80-271-3006-1 Note Bibliografia. Bibliografické odkazy. Register Keywords medzinárodný marketing - international marketing medzinárodné trhy - international markets marketingová komunikácia - communication in marketing - marketing communication strategické plánovanie - strategic planning Form. Descr. učebnice - textbooks Language Czech Country Czech Republic systematics 658.8-027.543 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 3, currently available 1, at library only 2 
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Call number Location Sublocation Umiestnenie Info 387090 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 388384 Univerzita Mateja Bela Economic reading room In-Library Use Only 388385 Univerzita Mateja Bela Department of absent lending 
Title Mezinárodní marketing Subtitle [strategické trendy a příklady z praxe] Author info Hana Machková Author Machková Hana
Issue data Praha : Grada , 2015. - 194 s. : gr., obr., sch., tab., 25 cm Issue 4. vyd. Edition Expert ISBN 978-80-247-5366-9 Note Bibliografia s. 186-188. Bibliografické odkazy. Register Keywords medzinárodný marketing - international marketing medzinárodné trhy - international markets marketingová komunikácia - communication in marketing - marketing communication strategické plánovanie - strategic planning Form. Descr. učebnice - textbooks Language Czech Country Czech Republic systematics 658.8-027.543 Annotation Resumé anglicky Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 3, currently available 1, at library only 2 
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Call number Location Sublocation Umiestnenie Info 350423 Univerzita Mateja Bela Economic reading room In-Library Use Only 372346 Univerzita Mateja Bela Department of absent lending 382833 Univerzita Mateja Bela CC Kariérne centrum UMB In-Library Use Only Title Mezinárodní obchodní operace Author info Hana Machková ... [et al.] Author Machková Hana
Issue data Praha : Grada , 2014. - 256 s., 24 cm Issue 6. vyd. ISBN 978-80-247-4874-0 Note Bibliografia s. 248-251. Register Keywords medzinárodný obchod - international trade elektronické obchodovanie financovanie - financing elektronický obchod - electronic commerce - e-commerce - e-shop Language Czech Country Czech Republic systematics 347.7 351.824.5 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 347376 Univerzita Mateja Bela Department of business and financial law In-Library Use Only Title Marketing Author info Philip Kotler, Gary Armstrong; [z anglického originálu ... preložili Hana Machková ... [et al.]] Author Kotler Philip
Co-authors Armstrong Gary
Another authors Machková Hana (Translator)
Issue data Praha : Grada , 2014. - 855 s. : obr., tab. Edition Expert ISBN 978-80-247-0513-2 Note Dotlač 2014, 2011, 2009, 2007, 2006. - Terminologický slovník Keywords marketing učebnice - textbooks textbooks Language Czech Country Czech Republic systematics 658.8 (075.8) Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 359546 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only Title International marketing Subtitle theory, practices and new trends Author info Hana Machková ... [et al.] Author Machková Hana
Issue data Praha : Vysoká škola ekonomická, Oeconomica , 2010. - 191 s. : gr., 25 cm Issue [1. vyd.] ISBN 978-80-245-1643-1 Note Bibliografia s. 183-185. Register Keywords medzinárodný marketing - international marketing ekonomika - economics marketing Language English Country Czech Republic systematics 339.138 330 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 348640 Univerzita Mateja Bela Economic reading room In-Library Use Only Title Mezinárodní marketing Subtitle nové trendy a reflexe změn ve světě Author info Hana Machková Author Machková Hana
Issue data Praha : Grada Publishing , 2009. - 196 s. : ilustr., tab., 25 cm Issue 3., aktual. a prepr. vyd. Edition Expert ISBN 978-80-247-2986-2 Note Bibliografia s. 189-191. Register Keywords medzinárodný marketing - international marketing medzinárodné trhy - international markets marketingová komunikácia - communication in marketing - marketing communication internal marketing Language Czech Country Czech Republic systematics 339.138 339.146 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
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Call number Location Sublocation Umiestnenie Info 340914 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only Title Inovativní marketing Subtitle jak kreativním myšlením vítězit u zákazníků Author info Philip Kotler & Fernando Trias de Bes; [překlad Hana Machková, Jiří Adamík, Josef Malý] Author Kotler Philip
Co-authors Trias de Bes Fernando
Another authors Machková Hana (Translator)
Adamík Jiří (Translator)
Malý Josef (Translator)
Issue data GRADA Publishing ; Praha , 2006. - 199 s., 24 cm Issue 1. vyd., dotisk 2006 ISBN 80-247-0921-X Note Bibliografické odkazy. Register Keywords inovatívny marketing príručky tvorivé myslenie - kreatívne myslenie - creative thinking Language Czech Country Czech Republic systematics 658.8 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 307693 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only Title Inovativní marketing Subtitle jak kreativním myšlením vítězit u zákazníků Author info Philip Kotler, Fernando Trias de Bes; [překlad Hana Machková, Jiří Adamík, Josef Malý] Author Kotler Philip
Co-authors Trias de Bes Fernando
Another authors Machková Hana (Translator)
Adamík Jiří (Translator)
Malý Josef (Translator)
Issue data GRADA Publishing ; Praha , 2005. - 199 s., 24 cm Issue 1. vyd. ISBN 80-247-0921-X Note Bibliografické odkazy. Register Keywords inovatívny marketing Form. Descr. príručky - handbooks Language Czech Country Czech Republic systematics 658.8 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 2, currently available 0, at library only 2 book
Call number Location Sublocation Umiestnenie Info 250260 Univerzita Mateja Bela Economic reading room In-Library Use Only 257041 Univerzita Mateja Bela Department of finance and accounting In-Library Use Only Title Marketing Author info Philip Kotler, Gary Armstrong; [preklad Hana Machková a kol.] Author Kotler Philip
Co-authors Armstrong Gary
Another authors Machková Hana (Translator)
Issue data Praha : GRADA Publishing , c2004. - 855 s. : il., tab., 23 cm Issue [6. vyd.] Edition Expert ISBN 80-247-0513-3 Note Dotlač r. 2007, v knihe uvedené: dotlač 2007, 2006. - Bibliogr. odkazy Keywords marketing Form. Descr. učebnice - textbooks Language Czech Country Czech Republic systematics 658.8 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 14, currently available 12, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 251143 Univerzita Mateja Bela Economic reading room In-Library Use Only 317318 Univerzita Mateja Bela Department of absent lending vypož. (until 08.07.2024) 317319 Univerzita Mateja Bela Department of absent lending 317320 Univerzita Mateja Bela Department of absent lending 317321 Univerzita Mateja Bela Department of absent lending 317322 Univerzita Mateja Bela Department of absent lending 317323 Univerzita Mateja Bela Department of absent lending 317324 Univerzita Mateja Bela Department of absent lending 317325 Univerzita Mateja Bela Department of absent lending 317326 Univerzita Mateja Bela Department of absent lending 317327 Univerzita Mateja Bela Department of absent lending 317328 Univerzita Mateja Bela Department of absent lending 317329 Univerzita Mateja Bela Department of absent lending 390356 Univerzita Mateja Bela Department of absent lending Title Mezinárodní obchodní operace Author info Hana Machková, Eva Černohlávková, Alexej Sato a kol. Author Machková Hana
Co-authors Černohlávková Eva
Sato Alexej
Issue data Praha : Grada Publishing , 2003. - 232 s., 23 cm Issue 3. přeprac. vyd. ISBN 80-247-0686-5 Note Bibliografia s. 223-225. Register Keywords medzinárodný obchod - international trade obchodné operácie Language Czech Country Czech Republic systematics 339.54/.56 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 3, currently available 1, at library only 2 book
Call number Location Sublocation Umiestnenie Info 250269 Univerzita Mateja Bela Department of absent lending 26374 Univerzita Mateja Bela Economic reading room In-Library Use Only 276644 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only
