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Title The illusion of choice Subtitle 16 1/2 psychological biases that influence what we buy Author info Richard Shotton Author Shotton Richard
Issue data Petersfield, Hampshire : Harriman House , 2023. - ix, 206 s. : il., port., tab., 22 cm Issue 1st ed. ISBN 978-0-85719-974-4 Note Bibliografia. Bibliografické odkazy. Register Keywords rozhodovanie - decision making marketing behaviorálny marketing - behavioral marketing ekonomické správanie - economic behavior - economic behaviour behaviorizmus - behaviorism Form. Descr. monografie - monographies Language English Country Great Britian systematics 005.311.6 159.955.5 339.138 316.275 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 Call number Location Sublocation Umiestnenie Info 390329 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only Title Business Models Subtitle Investing in Companies and Sectors with Strong Competitive Advantage Author info David Watson Author Watson David
Issue data Hampshire : Harriman House , 2005. - xv, 296 s. : il., tab., 24 cm Issue 1st ed. Edition Portfolio series ISBN 1-897-59758-4 Note Register Keywords obchod - commerce - trade obchodovanie - trading finančný manažment - finančné riadenie - financial management Language English Country Great Britian systematics 005:336 339 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 Call number Location Sublocation Umiestnenie Info 291911 Univerzita Mateja Bela Department of quantitative methods and information systems In-Library Use Only