Title	Global marketing
Author info	Kate Gillespie, H. David Hennessey
Author	Gillespie Kate
Co-authors	Hennessey H. David
Issue data	Australia : South-Western , 2011. - 582 s. : il., tab., 26 cm
Issue	3rd ed.
ISBN	978-0-538-47339-2
Note	International edition. - Bibliogr. odkazy. Reg.
Keywords	globálny marketing globálna ekonomika - global economics global marketing
Language	English
Country	Australia
systematics	339.138
	005.44
Catal.org.	BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
Database	xkni - BOOKS
Copy count	1, currently available 0, at library only 1

Title	Global Marketing Strategies
Author info	Jean-Pierre Jeannet, H. David Hennessey
Author	Jeannet Jean-Pierre
Co-authors	Hennessey H. David
Issue data	Houghton Mifflin Company ; Boston , 2004. - XXI+613 s. : diagr., grafy, mapy, tab., 24 cm
Issue	6th ed.
ISBN	0-618-31059-2
Note	Index s. 577-613.
Keywords	marketingové stratégie - marketing strategy
Language	English
Country	United States of America
systematics	339.138::355.43
Catal.org.	BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
Database	xkni - BOOKS
Copy count	1, currently available 0, at library only 1

Title	Cases in global marketing strategies
Author info	Jean-Pierre Jeannet, H. David Hennessey
Author	Jeannet Jean-Pierre
Co-authors	Hennessey H. David
Issue data	Houghton Mifflin Company ; Boston , 2004. - VI+[280 s.] : grafy, fotogr., tab., 23 cm
Issue	6th ed.
ISBN	0-618-31060-6
Keywords	marketingové stratégie - marketing strategy
Language	English
Country	United States of America
systematics	339.138::355.43
Catal.org.	BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
Database	xkni - BOOKS
Copy count	1, currently available 0, at library only 1

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