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Title International & cross-cultural business research Author info Jean-Claude Usunier, Hester van Herk and Julie Anne Lee Author Usunier Jean-Claude
Co-authors Herk Hester van
Lee Julie Anne
Issue data London : SAGE Publications , 2017. - 178 s. : gr., tab., 24 cm Issue 1st ed. ISBN 978-1-4739-7589-7 Note Bibliografické odkazy. Register Keywords medzinárodný marketing - international marketing interkultúrny manažment - interkulturálny manažment - medzikultúrny manažment - intercultural management obchodný výskum - business research Language English Country Great Britian systematics 339.564 005:316.72/.75 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 368809 Univerzita Mateja Bela Economic reading room In-Library Use Only
