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Title Moderní marketingová komunikace Author info Jana Přikrylová a kolektiv Author Přikrylová Jana
Issue data Praha : Grada Publishing , 2019. - 328 s. : mp., obr., sch., tab., 25 cm Issue 2., zcela přeprac. vyd. Edition Expert ISBN 978-80-271-0787-2 Note Bibliografia s. 311-316. Bibliografické odkazy. Register Keywords marketingová komunikácia - communication in marketing - marketing communication komunikačný mix - communication mix medzinárodná komunikácia - international communication Form. Descr. kolektívne monografie - collective monographies Language Czech Country Czech Republic systematics 658.8:316.77 316.772.4 Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 6, currently available 3, at library only 3 
book
Call number Location Sublocation Umiestnenie Info 372313 Univerzita Mateja Bela Economic reading room In-Library Use Only 372314 Univerzita Mateja Bela Department of absent lending 372576 Univerzita Mateja Bela Department of absent lending 372577 Univerzita Mateja Bela Department of absent lending 382862 Univerzita Mateja Bela CC Kariérne centrum UMB In-Library Use Only 387091 Univerzita Mateja Bela Department of corporate economics and management In-Library Use Only 
Title Moderní marketingová komunikace Author info Jana Přikrylová, Hana Jahodová Author Přikrylová Jana
Co-authors Jahodová Hana
Issue data Praha : Grada Publishing , 2010. - 303 s. : il., mp., tab., 25 cm Issue 1. vyd. Edition Expert ISBN 978-80-247-3622-8 Note Bibliografia s. 289-295. Bibliogr. odkazy. Register Keywords marketingová komunikácia - communication in marketing - marketing communication marketing Language Czech Country Czech Republic systematics 658.8:316.77 Annotation Res. angl. Catal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Database xkni - BOOKS Copy count 1, currently available 0, at library only 1 
book
Call number Location Sublocation Umiestnenie Info 319783 Univerzita Mateja Bela Department of public economics and regional development In-Library Use Only
